Creative Strategist, Freelance
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Job Description
Creative Strategist developing high-converting Meta and influencer campaigns for mindbodygreen, a health, wellness content, and supplements company. Concepting, scripting, and optimizing creative using performance data.
Responsibilities:
- Drive creative strategy for paid ecommerce campaigns, particularly across Instagram and Facebook
- Concept, script, and brief static, motion, UGC, and influencer-led ads
- Partner with designers, video editors, and other creatives to bring concepts to life
- Collaborate with influencers to co-create native, authentic platform content
- Analyze performance data to identify insights and inform creative iterations
- Develop creative briefs and testing frameworks for campaign optimization and learning
- Stay current on platform trends and wellness culture conversations
- Manage multiple campaigns simultaneously, meeting deadlines and maintaining on-brand, effective creative
- Collaborate with paid media, ecommerce, and product marketing teams to align creative with business goals
Requirements:
- 2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness
- Proven experience creating ad campaigns for Instagram
- Strong portfolio of ad creative demonstrating storytelling, strategy, and conversion thinking
- Experience working with influencers/creators, from briefing and content collaboration to post-campaign evaluation
- Strong interest in health and wellness
- Ability to interpret data and turn insights into actionable creative direction
- Strong organizational and communication skills, with ability to manage multiple stakeholders and timelines
- Experience shooting on iPhone, photography, or being a content creator could be relevant
- Experience working in or with a supplements or wellness brand preferred
- Ability to leverage AI preferred
- Curiosity and rigor to uncover and test new creative angles and personas preferred
- Experience testing and iterating creative assets across ad formats preferred
- Copywriting or scriptwriting ability for short-form video and paid social ads preferred
Benefits:
- Competitive compensation
- Benefits
- Wellness perks
- Opportunity to help shape the next chapter of a trusted wellness brand
- Freedom to innovate, with creative testing, iteration, and bold ideas
- Real ownership over creative output
- Mission-driven culture focused on wellness, curiosity, and impact
- Opportunity to extend freelance work into a full-time position
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