Creative Strategist – Direct Response, Full-Time or Contract
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Job Description
Creative Strategist für Purefemms DTC-Supplement-Brand für Frauen in den Wechseljahren. Entwicklung und Skalierung von Direct-Response-Concepts über Meta Ads im DACH-Markt und USA.
Responsibilities:
- Conduct customer, market, and competitor research
- Develop new angles, hooks, and creative hypotheses
- Create hooks, scripts, VSLs, and advertorials
- Build swipe files for the DACH and US markets
- Use Meta Ads Manager, Triple Whale, and Rule1 for performance analysis
- Identify scalable concepts, creative fatigue, and suitable winners for iteration
- Prioritize iterations together during the weekly call
- Own the handoff from strategy to production
- Create execution-ready briefs for six video editors
- Provide creative feedback and prioritize iteration cycles
- Own your concepts and ideas within the testing roadmap and messaging playbook
- Improve the loop of insight, hypothesis, test, signal, learn, iterate, and scale
- Work with Claude for research, hook ideation, copy iteration, and pattern recognition
- Collaborate with the Founder and Head of Growth on strategy and the testing roadmap
Requirements:
- German at C1/C2 level
- At least 2 years of experience in Direct Response Copy or Performance Creative in DTC e-commerce
- Demonstrable Meta track record: your own creatives have supported significant ad spend
- Experience working with brands generating seven-figure annual revenue
- Ability to derive concrete creative decisions from data
- Experience with high-velocity creative testing
- Clear editor briefs and an independent working style
- Experience with AI-assisted creative workflows
- Submit three ads for which you personally created the script or creative strategy
- Provide the highest monthly spend achieved by one of your own creatives
- List your last three positions, including brand, dates, and role
Benefits:
- Fixed monthly retainer plus a performance share on your creatives
- Total monthly compensation in the five-figure range possible with strong performance
- 100% remote
- Long-term engagement
- No exclusivity required
- Existing creative setup with six video editors
- Small team, short communication lines, and genuine influence on strategy and the testing roadmap
- Direct collaboration with the Founder and Head of Growth
- US expansion starting in Q1 2027 – be part of it from the beginning
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