Digital Analytics & Measurement Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Digital Analytics & Measurement Manager at Embrace Pet Insurance overseeing the digital measurement ecosystem. Leading analytics strategy across website and customer applications to drive growth and improve customer experience.
Responsibilities:
- Own Digital Measurement & Tracking
- Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance
- Manage Analytics Platforms
- Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data
- Analyze Funnel & Conversion Performance
- Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements
- Support Experimentation & Optimization
- Partner on A/B testing - Ensure accurate measurement and insights
- Ensure Data Quality & Governance
- Act as source of truth for analytics data - Conduct audits and maintain data integrity
- Collaborate Cross-Functionally
- Work with Marketing, Product, Engineering, and Data teams
Requirements:
- 8+ years in digital analytics
- Experience with GTM and GA4
- Strong understanding of tracking, funnels, and attribution
- Experience working with engineering teams
Benefits:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Similar Jobs
Assistant Manager – Analytics
Assistant Manager responsible for AI and ML solutions in banking. Enhancing customer engagement and marketing effectiveness through predictive analytics and insights.
Data Analyst – Fraud
Data Analyst investigating fraud attacks and collaborating with teams at Moniepoint. Utilizing SQL for data analysis in a fast-paced financial services environment.
Data Analyst – Fraud
Data Analyst investigating fraud at Moniepoint, the financial services platform for emerging markets. Collaborating with teams to implement fraud mitigation strategies.
Data Analyst – Fraud
Data Analyst investigating fraud for Moniepoint's financial services. Collaborating with cross-functional teams to present findings and enforce mitigations.
Content Analyst, Data Steward
Content Analyst managing data quality and governance for Precision Medicine Group's products. Analyzing and evaluating content while collaborating with various teams for accurate data management.
Data Processing Claims Analyst
Claims Analyst responsible for accurate data processing and analysis. Collaborating within a reputable accounting firm offering remote work opportunities.
Senior Medical Economics Data Analyst
Senior Medical Economics Data Analyst performing analytics on healthcare trends for Trillium Health Resources in North Carolina. Role includes data analysis, strategy development, and team collaboration.
Data Processing Analyst
Remote Data Processing Analyst at Qureos Inc collecting, processing, and analyzing data for business operations. Requires strong detail orientation and the ability to work independently.
Data Analyst, Specialist
Data Analyst/Specialist managing global digital products and solutions for clients. Collaborating with cross-functional teams to enhance delivery and client relationship management.
Workforce and Compensation Data Analyst
Compensation Analytics & Organizational Design Analyst managing compensation planning and workforce analytics for Silvaco, a semiconductor software provider. Supporting organizational design and effectiveness initiatives.
Data Analyst
Remote Data Analyst interpreting complex datasets and providing actionable insights for strategic decision-making. Flexible remote work while collaborating with teams to improve business performance.
Property Digital Product Manager, Data & Analytics
Digital Product Manager at Allstate focusing on analytics and operational solutions. Collaborating with teams for product strategy and execution in a fully remote capacity.
Data Analyst
Data Analyst owning data infrastructure and supporting business decisions at Optimal. Focus on turning data into practical insights while collaborating across teams in a remote setup.
Manager, Data Analytics
Managing data analytics strategies and team at Empower Pharmacy. Leveraging AI for business impact, regulatory compliance, and innovation in a highly regulated industry.
Data Analyst
Data Analyst focused on enhancing business insights and solving problems at Agile Six through data analysis. Collaborating with CMS to drive data-informed decisions in a dynamic environment.
Performance Analytics Specialist
Performance Analytics Specialist responsible for data insights driving operational performance in call centers. Collaborating with cross-functional teams to enhance patient access and revenue growth.
Senior Data Service Center Analyst
Data Service Center Senior Analyst role focused on analyzing and visualizing data for actionable insights. Collaborating with teams to develop scalable data solutions and mentor team members.
Analista de IA e Dados Júnior
Junior AI and Data Analyst supporting database architecture and data pipelines in diverse projects. Collaborating on AI model prototyping and analysis for effective business solutions.