Digital Content, Web Manager
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Job Description
Digital Content & Web Manager optimizing SBD360 and DEWALT, STANLEY, and BLACK+DECKER websites. Executing campaigns, merchandising, and content improvements for Stanley Black & Decker’s global tool brands.
Responsibilities:
- Manage website content, page updates, and publishing activities within SBD360 and brand websites
- Execute digital campaigns, promotions, launches, and merchandising activities
- Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
- Support customer journey optimization through content improvements, navigation updates, and merchandising execution
- Coordinate with marketing, sales, and product teams on content needs and campaign priorities
- Participate in testing, release validation, and issue follow-up related to content and customer experience
- Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
- Ensure compliance with publishing standards, brand guidelines, and platform governance
- Escalate issues, content gaps, or operational risks to the Platform Owner
- Support reporting on digital activity and campaign effectiveness
Requirements:
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
- 3–6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
- Experience working with CMS tools and digital publishing workflows
- Experience supporting campaigns, promotions, or product launches in a digital environment
- Strong attention to detail and ability to manage multiple priorities
- Experience working with cross-functional stakeholders in a commercial or marketing setting
- Preferred: experience in B2B digital commerce or customer portal environments
- Preferred: familiarity with product information and digital asset workflows
- Preferred: exposure to analytics tools and performance reporting
- Preferred: experience supporting branded digital experiences in a multi-stakeholder environment
- Preferred: knowledge of SEO, accessibility, and digital merchandising practices
Benefits:
- Competitive salary plus entitlements and benefits unique to country of hire
- Career growth opportunities across multiple career paths
- Access to lifelong learning resources, Lean Academy, and online university
- Certificates and specializations from renowned colleges and universities
- Diverse and inclusive culture
- Volunteerism, community giving, and sustainable business practices
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