Senior Content Marketing Specialist
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Job Description
Senior Content Marketing Specialist building Zipliens' SEO and content engine for lien resolution services. Creating trusted resources for personal injury law firms and driving qualified pipeline.
Responsibilities:
- Establish an organic search baseline covering traffic, impressions, rankings, branded versus non-branded performance, landing pages, backlinks, and technical health
- Develop and execute keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations
- Build and maintain the editorial and blog calendar
- Connect organic visibility to qualified traffic, leads, and pipeline
- Write and edit blog posts, guides, checklists, templates, FAQs, reports, eBooks, whitepapers, case studies, infographics, and website content
- Partner with subject-matter experts, Customer Success, company leadership, Product Marketing, Design, and marketing operations
- Develop customer case studies and support executive and employee thought leadership
- Manage the public-facing resource center and LinkedIn content calendar
- Write and edit customer newsletter, nurture, and release-announcement copy
- Create event content and post-event recaps
- Optimize service pages, landing pages, metadata, and on-page SEO/AEO
- Refresh or consolidate underperforming pages
- Partner on calls to action, forms, and conversion paths
- Report on content performance and recommend what to scale, update, or stop
Requirements:
- 5+ years in content marketing, SEO, or B2B content strategy, with a portfolio of published work
- Experience supporting organic traffic growth through SEO-driven content
- Solid understanding of how SEO strategy translates into rankings and conversions
- Excellent writing and editing skills
- Ability to translate technical or regulated topics into clear, accurate content
- Experience interviewing subject-matter experts and turning their input into finished content
- Comfortable using AI tools for research, drafting, and repurposing while maintaining accuracy and brand voice
- Ability to work independently, manage multiple projects, and build process in a small team
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience
- Applicants must be authorized to work in the United States without employer-sponsored visa support now or in the future
Benefits:
- Private Health Care Plan (Medical, Dental & Vision)
- Company HSA contributions for HDHP participants
- Flexible Spending Accounts (Health & Dependent Care)
- Company-Paid Short-Term Disability Coverage
- Voluntary Long-Term Disability, Life, AD&D, and Supplemental Coverage Options
- 401(k) Plan with Company Match
- Paid Time Off (Vacation, Sick Time & 10 paid Holidays)
- Parental Leave
- Quarterly discretionary bonus opportunity
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