Digital Designer
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Job Description
Digital Designer at Lilo Social focused on creating effective Meta ad graphics and landing pages to enhance performance for DTC brands. Collaborating with strategists and media buyers to execute compelling designs.
Responsibilities:
- Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
- Create conversion-focused landing pages that align with ad messaging and drive customer action
- Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
- Iterate quickly based on performance data, A/B test results, and stakeholder feedback
- Maintain brand consistency and visual standards across multiple client accounts simultaneously
- Design mobile-first experiences optimized for Meta's platform specifications and best practices
- Organize and manage design files, asset libraries, and version control using established naming conventions
- Collaborate with media buyers to understand campaign objectives and creative testing priorities
- Stay current on Meta platform trends, ad formats, and direct response design principles
- Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
- Participate in creative reviews and provide design rationale grounded in performance marketing principles
- Adapt existing creative concepts into new formats, sizes, and placements efficiently
Requirements:
- 3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
- Expert proficiency in Figma for design collaboration and file organization
- Strong command of Adobe Creative Suite (Photoshop and Illustrator)
- Portfolio demonstrating direct response creative and performance-focused design work
- Proven experience designing ads specifically for Meta (Facebook and Instagram)
- Understanding of mobile-first design principles and responsive layout techniques
- Demonstrated ability to iterate quickly while maintaining high quality standards
- Experience designing landing pages with conversion rate optimization in mind
- Organized approach to file management with attention to naming conventions and version control
- Comfort working with performance feedback and data-driven design decisions
- Strong communication skills and ability to articulate design decisions
- Self-starter mentality with ability to manage multiple client accounts and deadlines
Benefits:
- Fully Remote: Work from anywhere with flexible hours and a distributed team culture
- Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
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