Digital Designer
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Job Description
Digital Designer at Lilo Social creating static graphics for Meta campaigns. Collaborating with teams to drive customer action with high-converting landing pages.
Responsibilities:
- Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
- Create conversion-focused landing pages that align with ad messaging and drive customer action
- Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
- Iterate quickly based on performance data, A/B test results, and stakeholder feedback
- Maintain brand consistency and visual standards across multiple client accounts simultaneously
- Design mobile-first experiences optimized for Meta's platform specifications and best practices
- Organize and manage design files, asset libraries, and version control using established naming conventions
- Collaborate with media buyers to understand campaign objectives and creative testing priorities
- Stay current on Meta platform trends, ad formats, and direct response design principles
- Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
- Participate in creative reviews and provide design rationale grounded in performance marketing principles
- Adapt existing creative concepts into new formats, sizes, and placements efficiently
Requirements:
- 3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
- Expert proficiency in Figma for design collaboration and file organization
- Strong command of Adobe Creative Suite (Photoshop and Illustrator)
- Portfolio demonstrating direct response creative and performance-focused design work
- Proven experience designing ads specifically for Meta (Facebook and Instagram)
- Understanding of mobile-first design principles and responsive layout techniques
- Demonstrated ability to iterate quickly while maintaining high quality standards
- Experience designing landing pages with conversion rate optimization in mind
- Organized approach to file management with attention to naming conventions and version control
- Comfort working with performance feedback and data-driven design decisions
- Strong communication skills and ability to articulate design decisions
- Self-starter mentality with ability to manage multiple client accounts and deadlines
- Nice to Have Motion graphics or animation skills with proficiency in After Effects or similar tools
- Experience with landing page builders (Unbounce, Instapage, Replo, Shogun)
- HTML/CSS knowledge for basic landing page customization
- Understanding of Meta Ads Manager and campaign performance metrics
- Experience working in an agency environment with multiple simultaneous client accounts
- Familiarity with Shopify and ecommerce product page design
- Knowledge of direct response copywriting principles and how they inform design hierarchy
- Experience designing for additional platforms (TikTok, Google Display, YouTube)
Benefits:
- Fully Remote : Work from anywhere with flexible hours and a distributed team culture
- Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
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