Digital Marketing Specialist

Posted 2ds ago

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Job Description

Digital Marketing Specialist driving enrollment growth through digital advertising for higher education. Collaborating with teams to execute strategies and analyze campaign performance.

Responsibilities:

  • Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans.
  • Execute advertising campaigns for multiple clients, across digital marketing channels.
  • Consult with analytics team to plan, implement tracking, and manage marketing metrics.
  • Utilize platform reporting tools and Google Analytics to interpret and act on performance.
  • Maintain current knowledge of CRO best practices along with digital media channels.

Requirements:

  • Bachelor’s degree in Marketing or a related field, or equivalent experience.
  • 2-3 years of experience in a comparable role is preferred.
  • Solid understanding of Google Analytics and digital marketing metrics.
  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
  • Strong verbal, written and interpersonal skills.
  • Impeccable organizational skills, attention to detail and follow-through.
  • Passion to deliver work that’s excellent and efficient.
  • Ability to effectively plan, anticipate and take proactive action.
  • Thirst for knowledge and passion to learn and grow.
  • Sense of ownership and accountability.
  • Willingness to actively contribute to culture and embody values.

Benefits:

  • health, dental, vision insurance
  • matching 401k
  • paid time off
  • flexible work arrangements