Senior Digital Marketer – E-commerce Focus
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Job Description
Senior Digital Marketer scaling e-commerce brands through Meta Ads, Google Ads, and Shopify. Optimizing funnels, creatives, CRO, and ROI for Newgenmax’s expanding eCommerce agency.
Responsibilities:
- Plan, execute, and optimize Meta Ads and Google Ads campaigns
- Manage and scale monthly ad budgets with a strong ROI focus
- Handle end-to-end e-commerce ad strategy from traffic through conversion and retention
- Work on the Shopify ecosystem, including checkout flow optimization
- Improve website performance through landing pages, CRO, and user journey optimization
- Analyze campaign performance using Google Analytics and other tools
- Provide actionable insights and data-backed decisions
- Collaborate with creative and influencer teams by providing clear creative direction
- Ideate UGC video concepts and guide execution with the influencer team
- Identify winning creatives and suggest new performance-based variations
- Conduct competitor analysis to understand market trends and winning strategies
- Build and optimize funnel strategies based on performance
Requirements:
- Minimum 3 years in digital marketing
- Performance marketing with paid Meta Ads and Google Ads is mandatory
- Proven experience running high-budget ad campaigns
- Strong hands-on expertise in Meta Ads and Google Ads
- Prior experience in e-commerce marketing
- Good understanding of Shopify and conversion funnels
- Strong analytical and problem-solving skills
- Experience running campaigns for EdTech brands is an added advantage
Benefits:
- Work closely with Nivetha Muralidharan, an experienced entrepreneur and eCommerce expert
- Gain insider insights and learn advanced strategies from the dynamic Newgenmax team
- Flexible, part-time role
- Ability to maintain your current e-commerce business without interference
- Work from anywhere with no physical office presence
- Professional growth within a rapidly expanding eCommerce agency
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