Global Segments Digital Marketing Specialist
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Job Description
ABB digital marketing specialist leading segment strategies, SEO, SEM, and CX initiatives. Driving market share growth across Smart Buildings and Smart Power electrification portfolios.
Responsibilities:
- Lead development and execution of the strategic marketing plan for the Food & Beverage segment
- Drive digital marketing execution across Rail and Buildings segments to achieve market share growth
- Collaborate with Business Lines, Agile teams, segment sales, and marketing leaders to translate technical specifications and market needs into customer-centric strategies
- Coordinate with Agile Units, Business Lines, Global Marketing, Sales Organization, and Local Sales Units on customer initiatives
- Conduct market research and competitive analysis to identify growth opportunities
- Build relationships with internal stakeholders, customers, and industry partners
- Evaluate marketing campaign effectiveness using performance data and optimize strategies based on analytics and customer feedback
- Oversee Customer Experience (CX) strategies across customer touchpoints
- Implement digital marketing strategy, initiatives, and roadmap, including website development, SEO, and social and digital content
- Develop targeted SEO and SEM activities and manage online channels to generate leads and optimize sales conversion
- Use marketing analytics to improve digital campaign performance and customer experience
- Manage assigned budget and deliver activities within agreed schedules and costs
Requirements:
- Bachelor’s degree
- 8+ years of experience in marketing
- Preferably experience in industrial/infrastructure B2B environments
- Knowledge of the electrification industry preferred
- Proven track record developing successful marketing strategies and campaigns
- Strong digital marketing skills
- Account-Based Marketing (ABM) experience
- Strong analytical skills and ability to leverage data for decision-making
- Excellent interpersonal skills and ability to work collaboratively across teams and divisions
- Exceptional leadership and communication skills
- Proficiency with SFDC, Pardot, DemandBase, or similar marketing automation platforms
Benefits:
- Remote work model
- Opportunities to lead, grow, and contribute to impactful work
- Inclusive workplace welcoming people from all backgrounds and experiences
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