Digital Marketing Specialist, Shopify Specialist
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Job Description
Digital marketing specialist managing Shopify, CRO, SEO, Klaviyo, and digital campaigns. Growing online revenue for an Australian lifestyle and retail business.
Responsibilities:
- Take day-to-day ownership of the Shopify website
- Maintain and optimize product pages, collections, navigation, menus, and site content
- Ensure product information, imagery, descriptions, pricing, and promotional content are accurate and well presented
- Improve product merchandising and collection structure
- Review the customer journey from landing page through checkout and identify conversion issues
- Implement usability, navigation, product discovery, and shopping experience improvements
- Coordinate website promotions, seasonal campaigns, product launches, and sales
- Analyze website behavior and implement conversion rate optimization improvements
- Test page layouts, calls-to-action, messaging, offers, and merchandising
- Improve mobile shopping experience and website usability
- Improve on-page SEO, conduct keyword research, and resolve basic technical SEO issues
- Manage and optimize Klaviyo campaigns, automated customer flows, segmentation, and lifecycle marketing
- Support organic social media, content calendars, product and campaign promotion
- Create digital assets, promotional banners, campaign graphics, product creative, and ad creative
- Progressively support Meta and Google advertising campaigns, including audience, creative, landing page, budget, and performance optimization
- Monitor e-commerce, SEO, email, social, and paid media metrics
- Report trends, issues, growth opportunities, and practical recommendations using performance data
Requirements:
- Proven experience in digital marketing with a strong Shopify/e-commerce focus
- Strong hands-on experience managing and optimizing Shopify websites
- Demonstrated understanding of conversion rate optimization and e-commerce customer journeys
- Experience with SEO and on-page website optimization
- Experience with email marketing and marketing automation
- Strong understanding of digital marketing fundamentals across organic and paid channels
- Graphic design capability and ability to produce quality digital marketing assets
- Experience supporting or managing social media marketing
- Strong analytical skills and ability to use data to identify opportunities
- Good understanding of e-commerce metrics including conversion rate, traffic, average order value, customer acquisition, and revenue
- Excellent written English and attention to detail
- Strong organization and ability to manage multiple digital priorities
- Proactive approach with the ability to independently identify and implement improvements
- Strong previous experience working with Shopify-based retail or e-commerce brands
- Previous experience with Klaviyo
- Proven experience improving website conversion rates
- Experience managing Meta Ads and Google Ads
- Experience with fashion, lifestyle, beauty, homewares, or consumer retail brands
- Strong graphic design and ad creative portfolio
- Experience with customer segmentation and lifecycle marketing
- Understanding of Australian e-commerce and consumer behaviour
- Experience working with an Australian retail business
- Ability to combine creative marketing skills with strong commercial and analytical thinking
Benefits:
- Australian public holidays
- Working Australian hours
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