eCommerce Paid Media Specialist
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Job Description
Paid Media Strategist for Maxwood Furniture optimizing advertising across multiple digital channels. Responsible for driving revenue growth and performing data-driven campaign analysis.
Responsibilities:
- Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels
- Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms
- Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards
- Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI
- Perform ongoing keyword research, expansion, and optimization
- Analyze competitor SEM strategies and identify opportunity gaps
- Manage campaign budgets, forecast spend, and reconcile discrepancies
- Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives
- Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy
- Maintain strong understanding of emerging advertising technologies, tools, and best practices
Requirements:
- 4+ years of experience in e-commerce advertising management
- Minimum 2 years of hands-on expertise in: Google Ads / Microsoft Ads (Search & Shopping), Meta (Facebook & Instagram) campaign management
- Proven experience executing A/B testing and campaign optimization
- Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms
- Demonstrated success optimizing campaign structure and bidding strategies
- Strong analytical skills including data manipulation and performance analysis
- Excellent written and verbal communication skills
- Agency experience welcomed
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
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