E-Commerce Marketing Specialist
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Job Description
E-commerce marketing specialist launching and scaling an Australian direct-to-consumer product brand from the Philippines. Managing paid media, Shopify optimisation, email marketing, content, and customer acquisition.
Responsibilities:
- Develop and execute the digital launch strategy, including pre-launch audience building and launch campaigns
- Plan, build, manage, and optimise paid advertising campaigns across Meta and TikTok
- Manage and optimise the Shopify store, including product pages, landing pages, merchandising, and conversion rate optimisation
- Build, manage, and optimise email marketing campaigns and automated customer journeys
- Coordinate UGC creators, influencers, and content contributors to produce creative assets
- Edit or coordinate short-form video content for paid advertising and organic social media
- Monitor campaign performance, analyse marketing data, and provide actionable insights to the founder
- Conduct A/B testing across creatives, landing pages, email campaigns, and advertising strategies
- Identify new customer acquisition opportunities, emerging channels, and growth initiatives
- Stay current with e-commerce, digital marketing, and platform trends
- Work directly with the founder on marketing strategies focused on customer acquisition, conversion rates, and customer loyalty
- Provide regular campaign reporting and participate in strategic planning sessions
Requirements:
- Philippines-based candidate
- Minimum 3 years of experience in e-commerce or digital marketing
- Experience supporting direct-to-consumer (DTC) consumer brands
- Experience launching or scaling products in an e-commerce environment
- Hands-on Shopify experience, including product management, landing pages, and conversion optimisation
- Experience managing Meta Ads Manager and TikTok Ads campaigns
- Experience using email marketing platforms such as Klaviyo, Mailchimp, Omnisend, or ActiveCampaign for automation, segmentation, and customer lifecycle campaigns
- Strong understanding of customer acquisition, conversion optimisation, customer retention, and e-commerce growth strategies
- Experience coordinating influencers, UGC creators, or content partnerships
- Ability to create or edit short-form video using CapCut, Canva, or similar tools
- Strong analytical skills and ability to interpret campaign metrics
- Excellent written and verbal English communication skills
- Ability to work independently with minimal supervision
- Comfortable working directly with founders and taking ownership in a startup environment
- Availability for meetings and collaboration during core AEST or PHT business hours
- Disclosure of existing ongoing roles or client work
- LinkedIn profile must reflect the engagement as 'Independent Contractor' if not employed via EOR
Benefits:
- 100% remote work from home
- Flexible schedule as an independent contractor
- Opportunity to work directly with the founder
- Potential to transition into a full-time position with expanded ownership and responsibility
- Flexibility in schedule while collaborating during Australian business hours where required
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