Freelance Social Media Manager
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Job Description
Freelance Social Media Manager managing social strategies, content, communities, and analytics for Luxembourg SMEs. Creating platform-specific content and actionable performance reports.
Responsibilities:
- Develop and manage clients' social media presence, primarily for SMEs and small businesses
- Define social media strategies tailored to client objectives, target audiences and positioning
- Identify relevant platforms, including LinkedIn, Instagram, Facebook and TikTok
- Define editorial guidelines, content pillars, formats and publishing frequency
- Build and manage editorial calendars
- Monitor social media trends, formats, platform changes and emerging opportunities
- Develop topics and editorial angles for each brand
- Write posts, hooks, captions and calls to action while respecting brand tone and identity
- Create, adapt and repurpose content across platforms
- Use AI tools for research, ideation and content production
- Define requirements for visuals, videos, carousels, infographics and other formats
- Create simple visual content using Canva
- Brief graphic designers, video editors and motion designers for advanced creative production
- Ensure consistency with clients' visual identities
- Schedule and publish content across social media platforms
- Monitor and respond to comments, messages and interactions
- Engage communities and encourage audience interaction
- Identify opportunities for organic audience and brand-visibility growth
- Monitor KPIs including reach, impressions, engagement, audience growth, clicks, traffic and conversions
- Analyze content performance and adjust editorial strategies based on data
- Produce reports with actionable recommendations
- Manage strategies focused on visibility, engagement and business opportunities
Requirements:
- Solid and demonstrable experience in Social Media Management, ideally within an agency environment or managing multiple clients simultaneously
- Excellent command of LinkedIn, Instagram and Facebook
- Experience with TikTok is a plus
- Excellent writing skills and ability to adapt tone, messaging and content formats to different brands and audiences
- Good command of Canva or similar tools for producing simple visual content
- Ability to collaborate with creative specialists on advanced productions
- Ability to build and execute a genuine editorial strategy
- Ability to analyze social media performance and translate results into actionable recommendations
- Good understanding and practical use of AI tools for research, ideation and content creation
- Good understanding of challenges and constraints faced by SMEs
- Excellent ability to manage multiple clients and editorial calendars simultaneously
- Autonomous, creative, rigorous, proactive and able to regularly suggest new ideas
- Portfolio or examples of managed accounts, produced content and measurable results highly valued
Benefits:
- Freelance / Independent Contractor status
- Fixed-price projects or day-rate assignments depending on the project
- 100% Remote work
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