Russian Speaking Social Media Marketing Specialist – iGaming
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Job Description
Remote social media specialist creating content and managing communities for an iGaming project targeting Latin American markets. Growing engagement and conversions across Instagram, TikTok, YouTube, Telegram and other platforms.
Responsibilities:
- Plan and manage social media activity across Instagram, X, Facebook, TikTok, YouTube, Telegram and other relevant channels
- Create platform-specific content, including short-form videos, memes, match previews, live reactions and promotional posts
- Manage online communities, respond to comments and messages, and moderate discussions
- Coordinate giveaways, competitions and influencer or ambassador collaborations
- Monitor engagement, reach, follower growth and conversions, using analytics to improve performance
- Follow industry trends, competitor activity and emerging social media formats
Requirements:
- At least 2 years of experience in social media marketing
- Previous experience in iGaming or sports betting is essential, ideally with exposure to LATAM markets
- Fluent in both Russian and English
- Hands-on video editing skills using CapCut, Premiere Pro or similar tools
- Experience with social media management and analytics platforms such as Meta Business Suite, Sprout Social or Hootsuite
- Good understanding of social media advertising restrictions affecting iGaming, with the ability to grow audiences organically
- Strong knowledge of internet and meme culture, creativity and a good sense of humour
- Well organised, detail-oriented and able to work to tight deadlines, particularly during live sporting events
- Availability to work Monday to Friday, 08:30–17:00 Cyprus time
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