Head of Marketing – Operations Focused
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Job Description
Head of Marketing managing local marketing operations for a U.S.-based client in the marketing sector. Overseeing execution and performance across SEO, Content, and Demand Generation teams.
Responsibilities:
- Own and execute a performance-driven marketing strategy tied directly to revenue goals
- Oversee and optimize 100+ Google Business Profiles (GMBs), ensuring accuracy, rankings, reviews, and ongoing activity
- Build and manage scalable operational systems for Local SEO, content production, and demand generation
- Lead cross-functional teams (SEO, Content, Design, Demand Gen) with a focus on execution efficiency and accountability
- Translate executive priorities into clear operational plans, KPIs, and weekly deliverables
- Align lead generation volume with fulfillment/production capacity
- Implement and enforce processes, SOPs, and automation across marketing functions
- Manage marketing performance metrics, including CPL, CAC, ROI, and conversion rates
- Establish real-time reporting dashboards and performance tracking systems
- Continuously identify bottlenecks and optimize workflows for scale
Requirements:
- 5+ years in marketing leadership with strong operational ownership
- Mandatory: Hands-on experience managing 100+ Google Business Profiles (GMBs) at scale
- Deep expertise in Local SEO, performance marketing, and lead generation systems
- Proven ability to build and manage execution teams and workflows, not just strategy
- Strong understanding of funnels, attribution, and ROI optimization
- Experience with CRM systems, GA4, Search Console, GMB tools, and reporting dashboards with Claude and other AI tools.
- Highly detail-oriented with a process-driven mindset
- Strong leadership, accountability, and problem-solving skills.
Benefits:
- Fully remote, global role aligned with U.S. business hours
- High-impact role with direct ownership of marketing operations and revenue growth
- Opportunity to build and scale large-scale local marketing systems
- Strong executive support with high autonomy
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