HCP Marketing Director
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Job Description
HCP Marketing Director leading healthcare professional marketing strategy for GoodRx’s U.S. prescription savings platform. Driving adoption, campaigns, audience engagement, and cross-functional growth.
Responsibilities:
- Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans
- Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals
- Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
- Translate complex product and data capabilities into compelling value propositions for a clinical audience
- Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns
- Oversee marketing campaign execution, partnering with creative and channel leads on collateral development and outreach
- Define KPIs and measure impact, continuously refining strategies based on data-driven insights
- Establish partnerships with product, sales and analytics stakeholders to align strategy, KPIs and timelines
- Manage the assigned budget or recommend investment and resource allocation
- Advise senior leaders on healthcare professional marketing strategy and translate insights and market developments into recommendations for future products
- Review and comply with company safety and security policies and procedures
- Remain vigilant for security threats and communicate concerns to the Security Team
Requirements:
- Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience
- 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy
- Progressively increasing ownership of complex, cross-functional programs
- Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals
- Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices
- Exceptional communication skills with the ability to craft compelling narratives for clinical audiences
- Experience working cross-functionally with product, sales, and data teams to drive business growth
- Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly
- Experience managing small teams and fostering a collaborative, results-driven culture
- Master’s degree (MBA, MPH, or related healthcare field) preferred
Benefits:
- Annual cash bonuses or commission
- Annual equity grants
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities
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