Landing Page Designer, Conversion Focused
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Job Description
Landing Page Designer focused on improving post-click experiences for DTC wellness brands. Involved in design, optimization, and collaboration with various teams using AI tools.
Responsibilities:
- Designing and optimizing landing pages, offer pages, and funnel-specific product pages
- Translating ad hooks and offer strategy into conversion-focused page experiences
- Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience
- Supporting page testing, iteration, and optimization based on performance
- Identifying where the current post-click experience is creating friction or hurting conversion
- Helping define how landing pages should be requested, built, and improved within Lucyd
- Using AI tools to speed up production and increase design leverage
- Partnering closely with Growth Strategists, Advertising, and Post-Click teams
Requirements:
- 3+ years of experience in CRO-focused design, landing page design, funnel design, or conversion-oriented eCommerce design.
- A portfolio demonstrating at least 20 DTC/eCommerce landing pages or product pages (PDPs) you have designed. Candidates without relevant portfolio examples will not be considered.
- Experience designing for paid media funnels, not just general web design.
- Comfort using AI tools to generate and iterate on landing page designs quickly, while applying strong design judgment and strategic direction.
- Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization.
- Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships.
- Experience in DTC wellness supplements, cannabis or other restricted products or adjacent consumer categories is a plus.
Benefits:
- Remote work options
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