Lead Data Analyst, Marketing
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Job Description
Lead Data Analyst driving marketing performance for Root Insurance, leveraging analytics and innovative methodologies. Collaborating with Marketing and Data Science to enhance customer targeting and campaign effectiveness.
Responsibilities:
- Independently lead high-impact analytics projects that inform strategy and improve business outcomes
- Design and evaluate experiments (including A/B tests, geo tests, and incrementality analyses) to measure campaign efficacy and guide channel investment decisions
- Develop and enhance customer attribution methodologies and marketing performance frameworks
- Partner closely with Marketing and Data Science to identify new modeling opportunities that drive targeting and bidding efficiency
- Develop and maintain business intelligence tools, dashboards, and data pipelines that support ongoing performance monitoring and reporting
- Mentor junior analysts and elevate analytical rigor and collaboration across the team
- Communicate complex insights to stakeholders at all levels, including Director and VP audiences
Requirements:
- 5+ years of work experience in analytics (experience in marketing analytics or insurance strongly preferred)
- Bachelor’s degree in Mathematics, Statistics, Engineering, Computer Science, or a related quantitative discipline (Master’s degree preferred)
- Advanced SQL skills; familiarity with Python or R for modeling and statistical analysis
- Expertise with BI tools such as Tableau, Mode, Power BI, etc.
- Knowledge in AWS Cloud-based Analytics and Data Warehousing solutions (e.g., EMR) preferred
- Experience designing, executing, and interpreting advanced experiments and causal inference methodologies
- Strong business acumen and a demonstrated ability to influence decision making with data
- Proven ability to lead complex, cross-functional analytics initiatives from ideation to delivery
- Exceptional communication skills; able to translate technical insights into actionable strategies
- Detail-oriented, highly organized, and self-motivated; thrive in a fast-paced, dynamic environment.
Benefits:
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
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