Lead Marketer – AI Usage Automation
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Lead AI-powered customer automation marketing at HubSpot, an AI-powered customer platform. Design personalized journeys, experiments, and communications that help businesses grow.
Responsibilities:
- Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey alignment
- Design ideal customer experiences and define required data inputs
- Translate strategy into briefs for engineering and technical partners and propose architecture improvements
- Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities
- Write and quality-assure email and in-app outputs
- Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes
- Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria
- Analyze program performance and experiment results to identify insights and recommend improvements
- Build executive narratives through readout decks, QBR materials, and senior leadership briefings
- Develop repeatable approaches, frameworks, and learnings to scale effective digital customer experiences
Requirements:
- Proven experience developing and executing digital usage communications across email automation and in-product communications
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
- Experience using data and performance insights to make marketing decisions and improve results
- Experience partnering across functions to move complex initiatives from strategy through execution
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
- Strong communication skills with technical and non-technical partners
- Experience designing AI-powered, highly personalized customer experiences
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
- Familiarity with building conversational AI, avatar, and chatbot experiences (nice-to-have)
- Experience partnering on the architecture or technical design of scalable digital customer journeys (nice-to-have)
Benefits:
- Cash compensation may include base salary, on-target commission for eligible roles, and annual bonus targets for eligible roles
- Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
- Some roles may be eligible for overtime pay
- Benefits and perks to help employees grow better
- Flexible work arrangements and connection-focused in-person events
- Accommodation support for travel limitations or other reasons
- Disability accommodations or assistance during the hiring process
Similar Jobs
Lead Marketer, AI Usage Automation
Lead marketer defining AI-powered customer automation and personalized digital journeys at HubSpot, an AI-powered customer platform. Driving experimentation, optimization, and executive reporting.
Lead Marketer, AI Usage Automation
Lead marketer defining AI-powered customer automation and personalized digital journeys. HubSpot provides an AI-powered customer platform connecting marketing, sales, and service.
AI Safety Expert, English, Portuguese
AI safety red teamer probing Mercor’s frontier AI models for vulnerabilities. Generating reproducible attack data to make customer systems safer and more robust.
AI Safety Red Teamer
AI Safety Red Teamer stress-testing frontier AI models for Mercor, which partners with AI labs to train frontier systems. Identifying vulnerabilities and improving model safety through adversarial testing.
AI Specialist
Especialista em IA liderando projetos de automação, agentes virtuais e governança. Conectando soluções de inteligência artificial às necessidades do Grupo Odilon Santos.
Head of Applied AI
Head of Applied AI leading Colibri Digital’s production AI engineering capability. Shaping client solutions, technical standards, commercial growth and reusable AI propositions.
Tutor, AI e supporto compiti
AI study-support tutor helping students with homework, lessons, and responsible AI use. Flexible remote teaching through LetueLezioni’s expanding educational community.
Management Consultant – Paid AI Output Evaluation
Management consultants reviewing and annotating AI-generated strategy outputs for Terac’s human-expert research platform. Providing feedback on factual accuracy, logic, tone, and strategic depth.
AI Safety Red Teamer
AI Safety Red Teamer stress-testing frontier AI models for Mercor. Identifying vulnerabilities and improving model alignment through adversarial evaluation.
AI Safety Expert – English, Danish
AI safety red team expert probing Mercor’s frontier AI models for vulnerabilities. Generating reproducible attack data that strengthens customer AI safety and robustness.
AI Safety Red Teamer
AI Safety Red Teamer adversarially testing frontier AI systems for Mercor's AI lab partners. Identifying jailbreaks, hallucinations, policy failures, and safety vulnerabilities.
AI Ops Engineer
AI Operations Engineer managing enterprise AI platforms for Gruve, an AI-focused software services startup. Supporting users, optimizing licenses, and building agents and integrations.
AI Value Engineer
AI Value Engineer helping PhoenixTeam’s mortgage clients adopt generative AI workflows. Leading experiments, client enablement, and GenAI learning labs for regulated environments.
AI Safety Red Teamer
AI Safety Red Teamer adversarially testing Mercor’s frontier AI systems. Identifying jailbreaks, hallucinations, and policy failures across high-risk domains.
AI Safety Red Teamer
AI Safety Red Teamer uncovering vulnerabilities in frontier AI models for Mercor. Designing adversarial tests and improving model safety with leading researchers.
AI Enablement Engineer
AI Enablement Engineer building AI tools, automations, and production systems for Phorest’s global salon software platform. Measuring business impact and scaling effective solutions.
AI Quality Evaluator, Italian
AI Quality Evaluator assessing Italian-language AI content, datasets, and designs for Canva’s global design platform. Ensuring linguistic quality, accuracy, and cultural relevance.
AI Quality Evaluator – Spanish
AI Quality Evaluator assessing Spanish AI-generated design content for Canva. Creating datasets and labels to improve localisation quality for Spanish users.
AI Facial Data Collection Associate, Twins
Twin participants submitting unedited facial photos and videos for 24-MAG’s AI biometric data research project. Completing separate applications and quality-controlled digital submissions.
AI Safety Experts, English – Punjabi
AI safety red teamer probing conversational models for Mercor’s human-data AI projects. Generating adversarial datasets, vulnerability classifications, and reproducible attack reports.