Lead Marketer, AI Usage Automation
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Job Description
Lead marketer defining AI-powered customer automation and personalized digital journeys. HubSpot provides an AI-powered customer platform connecting marketing, sales, and service.
Responsibilities:
- Define the strategy for AI-powered customer automation, including target customers, outreach signals, communication goals, and customer-journey fit
- Design customer experiences and data inputs; translate strategy into engineering briefs and propose architecture improvements
- Align technical and business stakeholders, establish ways of working, connect teams, and resolve competing priorities
- Write and quality-assure email and in-app outputs; review AI-generated prompt outputs
- Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria
- Analyze program performance and experiment results; identify insights and recommend improvements
- Build executive narratives through readout decks, QBR materials, and senior leadership briefings
- Develop repeatable approaches, frameworks, and learnings to scale digital customer experiences
Requirements:
- Proven experience developing and executing digital usage communications across email automation and in-product communications
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
- Experience using data and performance insights to make marketing decisions and improve results
- Experience partnering across functions to move complex initiatives from strategy through execution
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
- Strong communication skills with technical and non-technical partners
- Experience designing AI-powered, highly personalized customer experiences
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
- Familiarity with building conversational AI, avatar, and chatbot experiences (nice to have)
- Experience partnering on architecture or technical design of scalable digital customer journeys (nice to have)
Benefits:
- Cash compensation may include annual bonus targets for eligible roles
- Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
- HubSpot benefits and perks to help employees grow better
- Flexible work arrangements
- In-person onboarding and team/product gatherings, with accommodations available for travel limitations
- Disability accommodations and assistance during the hiring process
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