Lead Marketer, AI Usage Automation
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Job Description
Lead marketer defining AI-powered customer automation and personalized digital journeys at HubSpot, an AI-powered customer platform. Driving experimentation, optimization, and executive reporting.
Responsibilities:
- Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey fit
- Design customer experiences and define required data inputs; translate strategy into engineering briefs and propose architecture improvements
- Align technical and business stakeholders, establish ways of working, connect teams, and resolve competing priorities
- Write and quality-assure email and in-app outputs
- Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes
- Design experiments, including hypotheses, treatment and control groups, measurement windows, and success criteria
- Analyze program performance and experiment results; recommend improvements and future strategy
- Create executive narratives through readout decks, QBR materials, and senior leadership briefings
- Develop repeatable approaches, frameworks, and learnings to scale digital customer experiences
- Communicate strategy, performance, and recommendations to senior leaders
Requirements:
- Proven experience developing and executing digital usage communications across email automation and in-product communications
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
- Experience using data and performance insights to make marketing decisions and improve results
- Experience partnering across functions to move complex initiatives from strategy through execution
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
- Strong communication skills with technical and non-technical partners
- Experience designing AI-powered, highly personalized customer experiences
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
- Familiarity with building conversational AI, avatar, and chatbot experiences (nice to have)
- Experience partnering on architecture or technical design of scalable digital customer journeys (nice to have)
Benefits:
- Flexible work arrangements, including Remote or Office options
- In-person onboarding for Engineering team members
- In-person Product Group Summit and other gatherings for broader Product team members
- Alternative arrangements available for travel limitations or other reasons
- Disability accommodations and assistance
- AI-assisted screening or assessment with human hiring decisions
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