Lead Web Developer, Marketing
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Job Description
Lead Marketing Web Developer building high-converting landing pages and WordPress sites for Atticor’s AI-powered legal services platform. Setting web standards, tracking, and conversion strategy across legal brands.
Responsibilities:
- Own web development strategy across all legal brands, including platforms, CMS, hosting, templates, and build-versus-buy decisions
- Lead migrations when existing tools no longer meet requirements
- Define and document coding, performance, QA, and tracking standards
- Review work from contractors, agencies, and future hires; mentor developers
- Translate business goals into web plans, scope and prioritize projects, and report on conversion and site performance
- Build high-converting landing pages in Unbounce and custom HTML/CSS/JS
- Develop and maintain WordPress custom-theme websites, pages, templates, and features
- Build and iterate A/B test variants with media buyers
- Optimize mobile performance, images, scripts, fonts, and third-party tags to meet Core Web Vitals targets
- Implement Google Tag Manager, pixel and server-side conversion events, and attribution parameters
- Convert Figma files, mockups, and briefs into polished, responsive, accessible pages
- Create reusable templates and component libraries
- Use AI tools such as Claude Code to accelerate development and establish team usage standards
- Report to the Director of Marketing
Requirements:
- 6+ years building production websites and landing pages
- 2+ years in a lead or senior role
- Portfolio of live work
- Expert HTML, CSS, and vanilla JavaScript
- Ability to build polished, responsive pages without a framework
- Strong visual design judgment
- Experience setting technical direction, choosing platforms, writing standards, or leading site migrations
- Experience reviewing developers' code and improving work from teams, contractors, or agencies
- Experience with a landing page platform such as Unbounce, Instapage, Webflow, or similar
- WordPress theme development experience, including PHP templates, custom fields, and hooks
- Mobile-first development experience and familiarity with Lighthouse and Core Web Vitals
- Working knowledge of Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and GA4
- Experience building and debugging forms, including validation, hidden fields, spam prevention, and third-party integrations
- Conversion rate optimization experience and A/B testing experience
- Strong Git practices and experience setting up deployment, QA, and release workflows
- Ability to turn a brief into a live page in a day or two
- Clear communication with media buyers, designers, attorneys, intake teams, and firm leadership
Benefits:
- Benefits are included with the compensation package (specific benefits not listed)
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