Marketing Analytics Manager
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Job Description
Marketing Analytics Manager leading marketing performance analytics for healthcare education, transforming data into insights and actionable recommendations. Collaborating with marketing and data teams to enhance decision-making.
Responsibilities:
- Own marketing performance reporting across programs, campaigns, and channels, ensuring clarity, accuracy, and consistency
- Design and maintain dashboards and reporting frameworks that communicate performance, impact, and trends to internal and external stakeholders
- Proactively analyze performance to identify risks, opportunities, and optimization recommendations tied to business goals
- Lead partner and client reporting, translating data into clear, strategic narratives and presentations
- Conduct audience, cohort, and behavioral analysis to inform targeting, messaging, and content strategy
- Partner cross-functionally to define analytics requirements, improve data quality, and support testing and measurement efforts
- Set performance benchmarks, monitor results, and recommend course corrections as needed
- Champion a data-informed culture by guiding stakeholders on metrics, insights, and best practices
Requirements:
- 5+ years of experience in marketing analytics, performance reporting, or digital analytics
- Strong analytical skills and experience working with data and analytics tools/software
- Demonstrated ability to independently lead analysis from question definition through recommendation
- Strong analytical skills with the ability to synthesize complex data into clear insights
- Strategic thinker with high attention to detail and strong business context
- Clear, confident communicator across technical and non-technical audiences
- Experience in healthcare, pharma, or medical education preferred
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