Marketing Communications Specialist
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Job Description
Marketing Communications Specialist at G&G Industrial Lighting driving campaign execution and messaging development for B2B marketing. Collaborating on structured campaigns, sales-enablement content, and performance tracking.
Responsibilities:
- Support the development and execution of G&G’s commercial messaging and campaign initiatives
- Collaborate closely with cross-functional teams to translate strategic priorities into manageable content and campaigns
- Execute targeted marketing campaigns including email campaigns and nurture sequences
- Develop and update sales and marketing content including case studies, application briefs, and campaign materials
- Track and report on campaign performance including email metrics and engagement data
Requirements:
- 3-5 years of experience marketing technical or industrial B2B products
- Hands-on experience building and executing email campaigns using marketing automation platforms (e.g., HubSpot, Salesforce, Pardot)
- Ability to create sales-enablement content such as case studies, application briefs, and customer-facing messaging
- Strong writing skills with the ability to translate technical features into clear customer value
- Experience supporting sales teams, distributors, or rep networks
- Comfortable collaborating directly with sales leadership on messaging and campaign priorities
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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