Marketing Data Analyst II
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Job Description
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Responsibilities:
- Configure and maintain Google Analytics and other web analytics tools
- Build and iterate dashboards for stakeholder KPI monitoring
- Analyze user behavior and marketing channel performance
- Generate actionable insights for customers, marketing, web, and product teams
- Troubleshoot tracking and data collection issues
- Conduct ad hoc analyses and deep dives for product and marketing decisions
- Lead A/B test planning, execution, and post-test analysis
- Monitor performance metrics and set up alerts for key anomalies
- Partner with cross-functional teams to translate goals into measurement plans
- Mentor junior analysts on tools, best practices, and analytical approaches
- Report directly to the Measurement & Reporting team manager and work alongside other analysts
Requirements:
- BA/BS in computer science, mathematics, statistics, business or related field, required
- 3+ years of experience in web, marketing, or product analytics, required
- Proficiency in Google Analytics, Looker Studio, Tableau, Power BI, and Claude
- Hands-on experience with Google Tag Manager or other tag management systems, required
- Working knowledge of SQL
- Strong skills in Excel/Google Sheets, required
- Familiarity with A/B testing methodologies and tools such as Optimizely, highly preferred
- Comfortable troubleshooting tracking issues, debugging, and QA
- Strong communication skills for technical and non-technical audiences
- Working knowledge of automotive agency and/or marketing agency, highly preferred
- Familiarity with HTML, CSS, JavaScript, Python, Google App Script, and GitHub Actions, a plus
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Wellness benefits
- Unlimited paid vacation
- Salaried compensation
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