Senior Marketing Analyst, Brazil, Argentina
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Job Description
Senior Marketing Analyst owning B2B pipeline and B2C growth analytics for Niche, a school-search marketplace. Driving attribution, forecasting, dashboards, and marketing optimization.
Responsibilities:
- Own measurement of Niche's B2B marketing and pipeline analytics, from marketing-sourced demand through qualified leads, opportunities, and closed business
- Own B2C growth and registration analytics across acquisition channels and user conversion
- Define marketing metrics, calculation methods, and reporting locations
- Analyze channel and campaign contribution to pipeline and guide demand-generation investment
- Develop leading-indicator reporting for pipeline health
- Own the B2B attribution model in Marketo Measure and maintain data flows between Marketo, Salesforce, and Snowflake
- Support business forecasting and pipeline reviews with documented methodology and confidence levels
- Own registration and acquisition measurement, including funnel performance and campaign/channel attribution
- Measure paid acquisition efficiency and support media-mix, budget, and forecasting decisions
- Partner with Growth Marketing and Lifecycle on opportunity sizing, growth tests, tracking troubleshooting, and reporting
- Build and maintain marketing dashboards and self-serve views
- Own organic search analytics and monitor organic traffic shifts
- Partner with Product and Data Engineering on event tracking and data models
- Apply reproducible SQL, documented methodology, validated results, and rigorous analytical reasoning
- Review and pressure-test analyses and act as subject matter expert on acquisition-funnel data
- Mentor analysts informally and share techniques across the analytics team
- Write measurement requirements, contribute to dbt models and the semantic layer, and QA delivered work
- Champion AI-assisted analytics and help colleagues adopt reliable workflows
- Present findings and recommendations to senior leadership
Requirements:
- Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field
- 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function
- Experience owning marketing measurement end to end, from tracking implementation through reporting and recommendation
- Experience with consumer acquisition data and web analytics and paid media platforms, including GA4, Meta, and Google Ads
- Experience with B2B marketing and pipeline analytics, including lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through closed business
- Experience with marketing automation, CRM, and attribution data, such as Marketo, Marketo Measure, and Salesforce
- Ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders
- Experience in a fast-paced, cross-functional environment with shifting priorities
- Senior proficiency in SQL, including writing, reviewing, and troubleshooting complex queries independently
- Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, or Looker
- Working knowledge of Snowflake, dbt, and version-controlled analytics work
- Experience designing and interpreting A/B and growth tests
- Experience using AI-assisted analytics tools such as Claude Code and validating their output
- Comfort operating as a senior individual contributor, influencing without authority, working independently on complex problems, and mentoring peers
- Only applications/resumes written in English will be accepted
- Nice-to-have: Python or R, SEO analytics, semantic or self-serve metrics layers, SaaS/education technology/marketplace analytics, and education-sector experience
Benefits:
- All interviews are held remotely
- Candidate experience is prioritized through a transparent, authentic, and comprehensive interview process
- AI-powered tools are used to help evaluate applications, with an opt-out request available
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