Senior BI, Marketing Analyst
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior BI and Marketing Analyst turning PeopleFinders’ public-records data into actionable marketing insights. Building Domo dashboards, subscription analytics, and automated reporting for performance marketing leadership.
Responsibilities:
- Analyze customer acquisition performance across paid search, display, affiliate, and organic channels, recommending performance marketing optimizations
- Build and maintain reporting on subscription funnel economics, including trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value
- Analyze A/B and pricing test results to guide page content, UX, offers, and pricing decisions
- Investigate traffic, conversion, and revenue anomalies and distinguish business changes from tracking or attribution artifacts
- Retrieve and aggregate data from web analytics, ad platforms, billing/subscription systems, and internal databases
- Design, build, and maintain automated dashboards and reporting solutions in Domo
- Migrate manual and legacy reporting into governed, automated pipelines
- Automate and optimize manual data workflows to reduce time-to-insight and error risk
- Define key metrics, KPIs, dashboards, metric definitions, and a single source of truth with leadership
- Plan the reporting and analytics roadmap with business owners and prioritize and execute work individually and with BI contractors
- Collaborate with marketing, product, engineering, finance, and external agency partners
- Coordinate BI contractor work and review output for quality and consistency
Requirements:
- 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role
- Strong SQL skills and experience querying and aggregating large datasets from multiple sources
- Experience with cloud data warehouses; Snowflake preferred
- Hands-on experience building dashboards and automated reporting in a modern BI platform
- Domo experience required; Power BI, Tableau, or Looker also relevant
- Direct experience supporting a performance marketing or growth team, including paid search, display, or affiliates
- Experience with subscription or trial-based D2C business models and economics, including LTV, ROAS, churn, and cohort analysis
- Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks
- Ability to ramp quickly on new businesses, industries, and unfamiliar datasets with minimal guidance
- Ability to shape analytics priorities with leadership and deliver work end to end
- Strong communication skills for presenting complex quantitative findings to executive audiences
- Self-starter with high standards for quality, performance, and accuracy
- Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience
Benefits:
- 401(k)
- 401(k) matching
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
Similar Jobs
Senior Analyst, Marketing & Growth Analytics
Marketing analytics analyst building scalable Tableau and Snowflake solutions for CrowdStrike’s cybersecurity platform. Supporting data-driven decisions across Marketing, Sales, and Product teams.
Marketing Analyst
Marketing Analyst turning business questions into SQL analysis, dashboards, and recurring reports. Supporting U.S.-based clients through actionable marketing performance insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to improve client marketing decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing technology platform. Building dashboards, tracking strategies, and A/B testing insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building measurement dashboards, tracking strategies, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building dashboards, implementing tracking, and translating data into strategic insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, an automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Data Analyst – Marketing
Data Analyst building Snowflake/dbt models and Periscope dashboards for NinjaHoldings’ consumer finance marketing funnel. Diagnosing drop-offs with SQL and Python and advising leadership.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client ROI.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive full-service marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client and product decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, a full-service automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client growth.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive marketing agency. Building measurement systems, dashboards, and A/B testing insights.