Marketing Analytics Specialist – Paid Acquisition
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing analytics specialist owning paid acquisition strategy, experimentation, and measurement. Helping Tameson’s industrial e-commerce business improve marketing returns through data and modeling.
Responsibilities:
- Set the paid acquisition strategy and make the business case for marketing spend
- Run paid advertising campaigns and measure their results
- Extend and improve attribution models and quantify uncertainty
- Take ownership of paid advertising strategy based on data insights and experiments
- Design and evaluate A/B, geo, holdout and CRO experiments with power analysis and randomization
- Build models for capital allocation across marketing channels, including saturation curves, diminishing returns and MMM
- Analyze customer journeys, search query data, marketplace performance and CRM datasets
- Develop customer and audience models to guide targeting, channel selection and bid levels
- Build analytics dashboards and reporting for CAC, POAS and LTV
- Collaborate with the Data Analytics Lead, Marketing Lead, Product and Operations teams
- Test new channels and automate complex workflows using modern data engineering tools
Requirements:
- Background in a quantitative field such as Statistics, data science, physics, computer science or similar
- A university degree in a quantitative field is strongly preferred; a strong demonstrable track record can substitute
- Understanding of how paid acquisition drives revenue and profit
- Ability to turn analysis into an executable strategy
- Enthusiasm for using AI and LLMs to improve productivity and enable internal workflows
- Results-driven focus on revenue and profit
- Ability to work cross-functionally with Product and Operations teams
- Skeptical approach to underpowered tests and last-click reports
- Availability Monday through Friday
- Minimum overlap with working hours from 12:00–17:00 GMT+1
- Hands-on experience with Google Ads, Microsoft Ads or Meta is a plus, not a must
Benefits:
- Flexible work hours
- Remote work
- Company activities, both online and offline
- Professional growth opportunities
- Opportunity to work on technically innovative experimentation and automation
- Direct impact on sales and bottom-line profitability
- Full-time freelance position
Similar Jobs
Performance Marketing Analyst
Performance Marketing Analyst optimizing paid media, analytics, and conversion funnels for Cranial Technologies, a plagiocephaly diagnosis and treatment company. Turning campaign data into measurable patient acquisition improvements.
Senior BI, Marketing Analyst
Senior BI and Marketing Analyst turning PeopleFinders’ public-records data into actionable marketing insights. Building Domo dashboards, subscription analytics, and automated reporting for performance marketing leadership.
Senior Analyst, Marketing & Growth Analytics
Marketing analytics analyst building scalable Tableau and Snowflake solutions for CrowdStrike’s cybersecurity platform. Supporting data-driven decisions across Marketing, Sales, and Product teams.
Marketing Analyst
Marketing Analyst turning business questions into SQL analysis, dashboards, and recurring reports. Supporting U.S.-based clients through actionable marketing performance insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to improve client marketing decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing technology platform. Building dashboards, tracking strategies, and A/B testing insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building measurement dashboards, tracking strategies, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building dashboards, implementing tracking, and translating data into strategic insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, an automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Data Analyst – Marketing
Data Analyst building Snowflake/dbt models and Periscope dashboards for NinjaHoldings’ consumer finance marketing funnel. Diagnosing drop-offs with SQL and Python and advising leadership.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client ROI.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive full-service marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client and product decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and A/B tests to drive client decisions.