Marketing Data Analyst
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing & GTM Data Analyst building reporting, attribution, and AI analytics for Deepgram’s Voice AI platform. Powering GTM investment decisions across marketing, sales, partnerships, and RevOps.
Responsibilities:
- Build the reporting and analytics function for Marketing Operations
- Own the answer to what is working and where to invest next
- Partner with the Director of Marketing Operations on the weekly GTM report for leadership
- Partner with Decision Intelligence and Data Engineering teams on AI analytics agents and the GTM data foundation
- Automate recurring GTM analytics, including weekly reporting, campaign and sales-play readouts, scoring-model checks, and anomaly alerts
- Design and improve AI agents, write evaluation cases, and quality-assure their output
- Own Marketing and GTM KPI definitions, calculation logic, and weekly leadership reporting
- Measure marketing campaigns and SDR/AE sales plays from first touch through closed-won using pre/post and cohort analysis
- Create reusable campaign and sales-play reporting templates with consistent definitions, time windows, and attribution rules
- Own Dreamdata and evolve multi-touch, sourcing, SDR-credit, and partner-attribution practices
- Reconcile attribution with Salesforce and HubSpot and turn results into budget recommendations
- Evaluate and improve MQL, PQL, and account-intent scoring models
- Define and report partner and business-development performance
- Define GTM source-of-truth datasets, provide semantic context for AI analytics agents, and drive upstream data-quality fixes
Requirements:
- Ability to turn vague or complex GTM questions into clear, answerable questions
- Understanding of the B2B funnel, including MQL, SAL, SQL, and Closed Won
- Strong SQL skills in a data warehouse and across Salesforce objects
- Experience reconciling messy data across systems and fixing data-quality issues at the source
- Experience owning or improving a multi-touch attribution setup and reconciling it with CRM data
- Experience evaluating or tuning lead, PQL, or account scoring models and measuring conversion impact
- AI-native experience building AI agents or agentic analytics workflows, such as Claude Code, MCP servers, or n8n
- Experience building dashboards and recurring reports in a BI tool
- Experience owning KPI definitions
- Typically ~3–5 years in marketing analytics, GTM or revenue analytics, or a similar analytical role at a B2B SaaS company, or equivalent demonstrated experience (preferred, not required)
- Hands-on experience with Dreamdata, HockeyStack, Bizible, or similar attribution tools, plus HubSpot and Salesforce reporting (preferred)
- Python and experience with dbt, semantic layers, or metric stores (preferred)
- Experience with intent data or partner attribution (preferred)
- Experience at a usage-based, developer-focused, or product-led business (preferred)
Benefits:
- Equity
- Bonus
- AI tools and experimentation integrated into everyday work
- Opportunity to work with Decision Intelligence and Data Engineering teams
- Professional growth through continuous learning and experimentation
Similar Jobs
Marketing Analyst III
Marketing Analyst III supporting distribution analytics for a major U.S. insurer. Building Power BI dashboards, analyzing markets, and informing growth and marketing decisions.
Senior Marketing Analyst, Brazil, Argentina
Senior Marketing Analyst owning B2B pipeline and B2C growth analytics for Niche, a school-search marketplace. Driving attribution, forecasting, dashboards, and marketing optimization.
Marketing Analytics Specialist – Paid Acquisition
Marketing analytics specialist owning paid acquisition strategy, experimentation, and measurement. Helping Tameson’s industrial e-commerce business improve marketing returns through data and modeling.
Performance Marketing Analyst
Performance Marketing Analyst optimizing paid media, analytics, and conversion funnels for Cranial Technologies, a plagiocephaly diagnosis and treatment company. Turning campaign data into measurable patient acquisition improvements.
Senior BI, Marketing Analyst
Senior BI and Marketing Analyst turning PeopleFinders’ public-records data into actionable marketing insights. Building Domo dashboards, subscription analytics, and automated reporting for performance marketing leadership.
Senior Analyst, Marketing & Growth Analytics
Marketing analytics analyst building scalable Tableau and Snowflake solutions for CrowdStrike’s cybersecurity platform. Supporting data-driven decisions across Marketing, Sales, and Product teams.
Marketing Analyst
Marketing Analyst turning business questions into SQL analysis, dashboards, and recurring reports. Supporting U.S.-based clients through actionable marketing performance insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to improve client marketing decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity, an automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web and marketing performance for Team Velocity’s automotive marketing technology platform. Building dashboards, tracking strategies, and A/B testing insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building measurement dashboards, tracking strategies, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and automotive marketing performance for Team Velocity. Building dashboards, implementing tracking, and translating data into strategic insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building dashboards, tracking strategies, and A/B tests to drive client decisions.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity, an automotive marketing agency. Building measurement strategies, dashboards, and actionable insights.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, marketing, and product performance for Team Velocity, a full-service automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Marketing Data Analyst II
Marketing Data Analyst II analyzing web, product, and marketing performance for Team Velocity’s automotive marketing agency. Building measurement strategies, dashboards, tracking, and A/B tests.
Data Analyst – Marketing
Data Analyst building Snowflake/dbt models and Periscope dashboards for NinjaHoldings’ consumer finance marketing funnel. Diagnosing drop-offs with SQL and Python and advising leadership.