Medical Copywriter
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Job Description
Medical Copywriter developing promotional content for pharma industry with data-driven strategies. Creating innovative communication campaigns and collaborating with creative teams in a remote setting.
Responsibilities:
- Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights
- Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content
- Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
- Interpret creative briefs to develop and produce creativity from concepts through execution
- Monitoring the execution of the established plans and strategies
- Deciding on content formats and publishing dates
- Managing the creation of editorial calendars and adhering to the proposed timelines
- Supporting creative teams with feedback and guidance on scientific accuracy
- Research and understand the clients’ needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts
- Write original copy and edit content for a range of marketing and communications materials; use references and annotations as needed
Requirements:
- Minimum 5 + years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/copywriting)
- A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing.
- Any additional marketing degree/certification/diploma will be a plus
- Experience with print + digital assets in pharma marketing.
- Experience with global brands will be a plus.
- Develop copy and concept for marketing materials
- Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client
- Contribute to cross-channel creative ideation/campaign development
- Identify copyrighted material that requires permission for reproduction; process permission request when required
Benefits:
- Flexible work arrangements
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