Paid Social Media Manager
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Job Description
Paid Social Media Manager owning Policygenius social strategy, paid campaigns, and influencer marketing. Growing customer acquisition for Zinnia’s digital insurance platform through analytics and content.
Responsibilities:
- Plan, launch, manage, and optimize paid social campaigns
- Monitor performance and optimize targeting, budgets, and creative
- Conduct creative A/B tests and incrementality testing
- Develop and execute influencer marketing campaigns
- Identify, recruit, negotiate, and manage influencer relationships
- Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS
- Develop reports and recommendations for leadership
- Own the company's social media strategy and execution across all major platforms
- Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives
- Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy
- Serve as the internal subject matter expert on social media trends and best practices
- Continuously evaluate new channels, content formats, and technologies
- Own the content calendar across major social platforms
- Create engaging written, visual, and video content
- Collaborate with internal stakeholders on campaigns and launches
- Manage community engagement and brand conversations
- Partner with external creative agencies, content, legal, and analytics teams
- Ensure messaging aligns with broader marketing initiatives and regulatory requirements
Requirements:
- Bachelor's degree or equivalent experience
- Minimum of 5 years of professional social media marketing experience
- Experience managing paid social media advertising campaigns
- Experience with influencer marketing
- Strong copywriting skills
- Strong analytical skills
- Strong organizational skills
- Strong project management skills
- Insurance, financial services, or other regulated industry experience preferred
- Previous experience scaling an influencer marketing program from the ground up
- Experience with legal/compliance creative and copy review
Benefits:
- Health/dental insurance
- Parental leave
- 401(k)
- Incentive/bonus opportunity
- Tuition reimbursement
- Career progression opportunities
- Competitive compensation
- Collaboration with smart, creative professionals
- Equal Opportunity employer committed to a diverse workforce
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