Performance Creative Designer
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Job Description
Senior Creative Designer focusing on brand identity and ad creative for B2B performance marketing. Building scalable visual systems and driving measurable results across various platforms.
Responsibilities:
- Steward and evolve Directive's visual identity across all touchpoints.
- Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable.
- Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors.
- Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic.
- Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display.
- Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans.
- Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor.
- Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration.
- Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says.
- Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts.
- Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects.
- Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency.
- Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system.
- Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable.
Requirements:
- 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment.
- A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results.
- Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll.
- At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have.
- Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee.
- Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level).
- Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor.
- Figma — design systems, component libraries, collaborative handoff.
- Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent.
- Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.
Benefits:
- Compensation for this role includes a competitive base salary commensurate with experience and geography.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Mental - Access to certified therapists through Spring Health, membership to Headspace.
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure, which scales in total amount over time.
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