Regional Marketing & Growth Manager
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Job Description
Regional marketing lead growing OpenArt’s AI creative platform across Brazil and LatAm. Driving localized campaigns, creator partnerships, community programs, and market expansion.
Responsibilities:
- Own OpenArt’s growth in LatAm, starting with Brazil
- Set regional priorities, goals, channel plans, and budgets
- Use local insights and performance data to guide investment and scale successful initiatives
- Execute local campaigns and launches across social, content, paid acquisition, and relevant local channels
- Adapt global launches with locally resonant messaging, creative, and use cases
- Build creator and community relationships
- Run partnerships, workshops, meetups, and community programs to drive adoption, advocacy, and referrals
- Localize messaging, creative, website, and product experience for local users
- Bring user feedback and growth opportunities to the global team
- Partner on improvements to onboarding, conversion, and retention
- Manage local agencies and partners against clear expectations
- Prioritize expansion into additional LatAm markets and build local partnerships and language support
- Collaborate with global Growth, Product, Creative, and Marketing teams
Requirements:
- 6+ years in marketing, growth, or go-to-market roles
- Substantial experience working in Brazil or LatAm
- Deep local knowledge, current relationships, and understanding of social platforms, creator culture, consumer behavior, and marketing channels
- Track record of measurable growth affecting user acquisition, adoption, conversion, or revenue
- Experience across digital campaigns, creator partnerships, community, events, and product launches
- Strong localization judgment across messaging, creative, and user experience
- Creative and analytical ability to evaluate ads or videos and use performance data to determine testing
- Ability to prioritize, manage partners, and move projects forward across teams and time zones
- Active interest in AI creativity and willingness to use the product
- Spanish proficiency and experience in Latin American markets beyond Brazil are strongly preferred
- Existing relationships with creators, communities, agencies, or local platforms are an advantage
- Experience marketing AI, video, design, or other creative tools is an advantage
- Experience with referral, affiliate, ambassador, or education programs is an advantage
- Experience managing growth across multiple countries or languages is an advantage
Benefits:
- Opportunity to shape how an entire market discovers and experiences OpenArt
- Room to build local relationships, experiment with new ideas, and influence the product and go-to-market strategy
- Work with global Growth, Product, Creative, and Marketing teams
- Accommodating team that puts people first
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