Mobile User Acquisition Manager
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Job Description
Mobile User Acquisition Manager scaling paid acquisition for a global mobile app company. Owning budgets, ROAS targets, network testing, and ad-revenue-driven growth.
Responsibilities:
- Own and scale paid acquisition across the client's mobile app portfolio
- Plan, launch, and optimize mobile user acquisition campaigns across Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and additional networks
- Manage significant daily budgets and hit D0/D3/D7 ROAS targets through tROAS bids, daily caps, and campaign- and country-level budgets
- Scale winning campaigns and stop underperforming campaigns based on trends and total profit
- Build and execute a testing roadmap covering networks, geographies, bidding strategies, audiences, and creatives
- Collaborate with the Creative team on briefs, concepts, and creative performance analysis
- Partner with Data and Monetization teams to connect user acquisition costs with ad revenue, including eCPM, ARPDAU, and LTV curves
- Analyze performance using SQL and BI dashboards and identify issues early
- Manage relationships with network account managers and negotiate betas, improved terms, and support
- Report weekly to management on spend, ROAS, learnings, and next steps
Requirements:
- 3+ years of hands-on mobile user acquisition experience; 5+ years for Senior
- Proven track record managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, and Unity
- Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs
- Strong analytical skills and comfort with Excel/Sheets, BI tools, and MMP data such as AppsFlyer or Adjust
- Excellent written and spoken English
- Experience in mobile gaming or adtech companies is advantageous
- Experience growing apps monetized mainly through in-app ads or hybrid models is advantageous
- Understanding of mediation, eCPM, ARPDAU, LTV, and ROAS is advantageous
- Hands-on experience with AppLovin and Mintegral at scale is advantageous
- SQL skills with Snowflake, BigQuery, or similar are advantageous
- Experience launching new networks and geographies from zero is advantageous
- Experience with creative testing frameworks and creative teams is advantageous
Benefits:
- Security through careful client vetting to minimize risks and ensure reliability and timely payments
- Career support and assistance finding new opportunities if a project is not the right fit
- Legal guidance for independent contractor or sole proprietorship status, taxes, and related processes
- English courses
- Professional growth opportunities
- Team-building events
- Flexible working hours
- Full financial and legal support for independent contractors
- Free English classes with native speakers or Ukrainian teachers
- Dedicated HR support
- People-first management with minimal bureaucracy
- Friendly company culture
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