Retail Market Research Analyst – Real Estate
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Job Description
Market Research Analyst supporting Bridgestone Retail Operations. Analyzing market data and consumer behavior for retail site selection and sales forecasting.
Responsibilities:
- Support site selection and market optimization strategies through quantitative analysis and market research.
- Support market intelligence initiatives and advanced sales forecasting models for new and existing retail locations.
- Analyze consumer behavior, demographic trends, traffic patterns, and competitive dynamics to evaluate market opportunity and forecast sales performance.
- Conduct market feasibility and site analyses to support real estate investment decisions and validate site attractiveness.
- Utilize mapping, spatial analytics, and geographic data tools to assess trade areas and market potential.
- Partner with the BSRO Real Estate Development team to evaluate prospective sites, including travel to markets and site locations across the United States.
- Maintain and improve the accuracy, scalability, and integrity of data used in forecasting and analytical models.
- Develop and maintain data quality controls to ensure data is accurate, complete, consistent, reliable, and up to date.
- Translate complex analytical findings into clear, actionable recommendations for business stakeholders and senior leadership.
- Assist in preparing data-driven presentations and recommendations for capital meetings and senior leadership.
- Develop, manage, and monitor market opportunity frameworks to prioritize growth initiatives in partnership with the New Store Development team.
- Collaborate cross-functionally with operations, finance, legal, IT, marketing, and accounting to support real estate decision-making and store development initiatives.
- Develop tools, reporting, and analytical processes that improve decision-making, efficiency, and program execution.
- Perform other duties and responsibilities as assigned by real estate leadership.
Requirements:
- Bachelor’s Degree in Real Estate, Finance, Market Research, Statistics or related fields, is desired.
- 5+ years working in a corporate setting with experience in retail and / or real estate.
- Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Microsoft Word.
- Experience with SQL, database querying, and large-scale data environments is preferred.
- Experience with data visualization tools (e.g., Power BI, Tableau) is preferred.
- Experience utilizing GIS, spatial analytics, trade area analysis, or location intelligence platforms (e.g., Esri, Alteryx, Placer.ai, Buxton, Kalibrate, or similar tools) is a plus.
- Ability to translate business requirements and specifications into reports, insights, and dashboards with minimal direction or oversight.
- Domestic travel as needed to visit markets, prospective sites, and / or existing stores (~10-20%).
Benefits:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
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