Consumer Insights Manager
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Job Description
Consumer Insights Manager leading qualitative and quantitative research for Zynga’s global mobile gaming portfolio. Delivering actionable insights for game design, live services, and marketing.
Responsibilities:
- Lead primary research projects delivering actionable insights across Zynga’s game portfolio and the broader gaming market
- Independently manage qualitative and quantitative research projects from start to finish
- Support game design, live services, and marketing research needs for live titles and games in development
- Work with stakeholders to design and scope primary research projects aligned with business objectives
- Manage methodologies including playtests, surveys, motivational profiling, and biometric studies
- Manage relationships with external research vendors and internal Zynga teams
- Collaborate with game studios and cross-functional stakeholders across Zynga
- Attend in-person research and visit partner studios, with some international travel required
Requirements:
- 4+ years of experience in a custom primary research team, either client or vendor side
- Extensive experience designing and running primary research, analyzing and visualizing data, and sharing information across an organization
- Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies
- Professional experience working on casual mobile games
- Experience with survey tools such as Alchemer or Qualtrics
- Proven ability to build cooperative and productive relationships with internal and external partners
- Fluent English is essential
- Passion for playing mobile games
- Turkish language proficiency is a bonus point
- Experience building and maintaining sample panels is a bonus point
Benefits:
- World-class benefits package that helps support and balance the needs of our teams
- Equal opportunity employer committed to diversity, inclusion, and workplace accommodations
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