Senior Data Analyst
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Job Description
Senior Data Analyst at Felix enhancing healthcare accessibility through analytics. Building data models to support marketing efforts and customer lifecycle analysis.
Responsibilities:
- Serve as a technical expert and end-to-end owner on marketing data sources, analytics infrastructure, data models, and analysis and measurement methodologies.
- Build, maintain, and interpret acquisition measurement frameworks, including multi-touch attribution, Markov Chain / advanced attribution models, and other channel performance metrics.
- Design, implement, and analyze A/B tests and incrementality experiments for product features, marketing campaigns, and UX optimizations.
- Evaluate ROI across paid and organic acquisition channels and refine performance metrics over time.
- Develop, maintain, and scale in-house multi-touch attribution (MTA) models and media mix models (MMM)
- Identify key audience segments within our customer base and across our verticals of care using metrics such as LTV, cross sell %, etc
- Lead the development and maintenance of DBT data models and orchestrations, ensuring accuracy, modularity, and performance optimization
- Create automated, self-serve dashboards and reporting solutions that empower stakeholders to explore key metrics
- Collaborate with Product, Marketing, Finance, and Engineering to translate business questions into analytical tasks, interpreting results for both technical and non-technical audiences.
Requirements:
- 5+ years of experience in data roles
- Strong SQL skills; must be able to write, review, and enhance SQL queries with a focus on code performance
- Advanced expertise in DBT for data modeling and orchestration
- Strong version control skills with Git
- An understanding of the marketing business domain, particularly applications such as multi-touch attribution (MTA) and media mix models (MMM)
- Extensive knowledge of marketing metrics, platforms, and APIs (e.g. Google Analytics, Meta Ads, Google Ads, etc.)
- Familiarity with statistical experimentation and A/B testing principles
- Strong project management and communications skills, with a results-oriented mindset
Benefits:
- Full medical, dental and vision benefits
- Maternity/paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Professional development opportunities, working closely with founders and the senior leadership team
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