Senior Data Analyst, Marketing
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Job Description
Sr Data Analyst focusing on marketing performance data analysis and implementing data-driven strategies at Rentokil. Collaborating with marketing teams and creating dashboards for key insights.
Responsibilities:
- Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
- Support development and implementation of data-driven marketing strategies to achieve business objectives
- Support A/B tests and other experiments to optimize marketing campaigns and website performance
- Develop Learning plans that allow for systemic improvement in website performance
- Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
- Develop comprehensive reports on marketing performance and ROI
- Ability to tell a story through the analysis of data
- Collaborate with marketing teams to align on data requirements and insights
- Partner with technology and product teams to ensure data accuracy and accessibility
- Communicate complex data insights to both technical and non-technical audiences
- Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns
Requirements:
- 5+ years of analytics experience
- 2+ years of digital analytics
- Proficiency in data analysis tools (e.g., SQL, Python, R)
- Experience with data visualization tools (e.g., Power BI, Tableau)
- Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
- Experience with web analytics tools (e.g., Google Analytics)
- Strong problem-solving and critical thinking skills
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
Benefits:
- Start Day 1 for Full-Time Colleagues - No Waiting Period!
- Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
- 401(k) retirement plan with company-matching contributions
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
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