Senior Digital Advertising Consultant
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Job Description
Senior Digital Advertising Consultant managing SEM, Display, Social, and Video campaigns for automotive dealers. Providing insights, mentoring, and optimizing campaigns to meet performance goals.
Responsibilities:
- Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
- Respond promptly to client and internal requests within service-level agreements
- Maintain a client retention rate that meets or exceeds company expectations
- Act as a consultant by understanding each client’s core goals and aligning advertising strategies accordingly
- Plan advertising strategy on a monthly and quarterly basis with clients
- Execute, track, and present the results of key digital initiatives
- Identify opportunities to expand and enhance client advertising portfolios
- Ensure all accounts stay within defined budgets and meet client performance goals
- Regularly optimize campaigns based on company best practices and industry standards
- Deploy A/B testing and conversion rate optimization tactics to drive account improvement
- Partner with supervisors and managers to meet overall department performance targets
- Collaborate directly with specialists and fellow account team members on client strategies, deliverables and account performance
- Recognize and proactively take opportunities to share knowledge and serve as a digital advertising SME for our team and other teams at DealerOn.
Requirements:
- Bachelor’s Degree or equivalent experience
- Strong attention to detail with excellent communication skills, both written and verbal
- Proficiency with Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics
- Skilled in Excel, Microsoft Word, and Outlook
- 4+ Years Experience managing digital campaigns
- 2+ Years Customer Service Experience
- Proven ability to manage and optimize accounts with large budgets
- Prior experience with digital marketing agencies
- Prior experience with ads management software such as Kenshoo, Marin, Doubleclick, Fluency
- Experience managing complex client relationships with confidence
Benefits:
- Medical, dental and vision insurance
- Company matched 401K plan
- Flexible PTO + Sick Leave
- 6 weeks paid Parental Leave
- 8 Paid National Holidays
- Company-paid basic Life Insurance
- Voluntary supplemental Life Insurance
- Voluntary long-term/short-term disability insurance
- Voluntary Pet Insurance
- Optional Healthcare/Dependent Care FSA Account
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