Senior Director, Marketing
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Job Description
Senior Director Marketing at LGC Axolabs, specializing in oligonucleotide therapeutics. Leading comprehensive marketing strategies and initiatives in a high-growth organization.
Responsibilities:
- Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo
- Partner with the Business Development team to ensure successful market penetration and development
- Develop value propositions, messaging frameworks, and competitive positioning
- Develop and execute the company's overall marketing strategy aligned with business objectives
- Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities
- Lead and coordinate marketing activities across multiple channels and stakeholder groups
- Establish marketing priorities, budgets, KPIs, and performance metrics
- Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging
- Conduct market, customer, and competitor analyses to identify opportunities and risks
- Oversee the company's website strategy, content, and user experience
- Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media
- Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility
- Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams
- Manage external agencies, consultants, and marketing vendors as required
Requirements:
- Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field
- Significant experience in senior marketing leadership roles within pharma/CDMO
- Proven success in developing and executing integrated marketing and go-to-market strategies
- Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement
- Strong strategic thinking combined with a hands-on, execution-oriented mindset
- Excellent communication and stakeholder management skills
- Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.
Benefits:
- Flexible work arrangements
- Professional development opportunities
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