Senior Especialista en Data, SEO/SEM
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Job Description
Senior Specialist in Data & SEO/SEM managing digital investments for better performance. Analyzing data to improve SEO and SEM channels in a remote setup.
Responsibilities:
- Analizar campañas de Paid Media y SEO.
- Optimizar KPIs (CPL, CAC, ROAS, conversiones).
- Auditar GA4, eventos y conversiones.
- Analizar el funnel completo.
- Identificar oportunidades de mejora.
- Medir impacto real en negocio.
- Soporte analítico a decisiones estratégicas.
Requirements:
- 6–8+ años en analítica digital.
- Dominio SEO, SEM y visión estratégica.
- Experiencia con GA4, Looker, Semrush y dashboards.
- Perfil autónomo, analítico y orientado a optimización.
- Background técnico o autodidacta en marketing digital.
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