SEO Copywriter
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Job Description
SEO Copywriter generating SEO-optimized content enhancing organic traffic for Factorial's HR management solutions. Collaborating closely with marketing, product, and sales teams to align content with business goals.
Responsibilities:
- Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing.
- Realizar investigación de palabras clave y análisis de tendencias de búsqueda.
- Optimizar contenido existente para mejorar su posicionamiento en buscadores.
- Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto.
- Asegurar la coherencia del tono de voz de la marca en todos los contenidos.
- Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas.
- Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).
Requirements:
- Experiencia previa como SEO Copywriter, Content Writer o rol similar.
- Conocimiento sólido de SEO (on-page y básico de off-page).
- Experiencia utilizando herramientas como Google Analytics, Search Console, SEMrush, Ahrefs o similares.
- Excelente redacción y ortografía en español (inglés es un plus).
- Capacidad para interpretar datos y convertir insights en acciones de contenido.
- Organización y capacidad para manejar múltiples proyectos simultáneamente.
- **Deseable**
- Experiencia en empresas SaaS o tecnología.
- Conocimiento en inbound marketing y automatización.
- Experiencia trabajando con CMS (WordPress u otros).
- Nivel intermedio/avanzado de inglés.
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