Associate SEO Specialist
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Job Description
Associate SEO Specialist enhancing Pella Corporation's digital presence through SEO strategies. Collaborating across teams to optimize site quality and performance metrics.
Responsibilities:
- Support site audits to identify technical issues including crawlability, indexation, page speed, and structured data.
- Monitor Core Web Vitals and flag performance regressions in partnership with development teams.
- Assist with QA for site migrations and template launches across staging and production environments.
- Support keyword research, on-page optimization, and internal linking initiatives.
- Contribute to content briefs, metadata updates, and optimization recommendations across key page types.
- Assist with SEO testing and experimentation (e.g., title tags, meta descriptions, copy variants).
- Write clear tickets for SEO issues and work cross-functionally with development and content teams to see them through.
- Participate in Agile sprint workflows to ensure SEO tasks are properly scoped and delivered.
- Leverage AI tools to improve efficiency and scale output across SEO workflows.
- Pull performance data from Google Search Console, GA4, and PageSpeed Insights to support reporting.
- Track the impact of SEO changes over time and surface findings to the broader team.
Requirements:
- Bachelor’s degree (B.A./B.S.) required.
- 1–3 years of SEO experience; a technical background is strongly preferred.
- Familiarity with Google Search Console, GA4, and Screaming Frog.
- Basic understanding of HTML and how search engines crawl and render content.
- Experience using AI tools to improve workflow efficiency.
- Comfortable working cross-functionally with development and content teams.
- Background in ecommerce, home improvement, or B2C manufacturing preferred.
- Strong communication and problem-solving skills.
Benefits:
- Individualized talent development plans
- Cross-functional experiences
- Opportunities for career advancement
- Recognition as a great place to work with diverse perspectives
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