Senior GTM Analytics Manager
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Job Description
GTM analytics leader scaling Pebl’s AI-powered global employment platform. Improving revenue operations, marketing systems, pipeline forecasting, and data-driven growth.
Responsibilities:
- Analyze campaign performance, top of funnel, lead conversion, and sales pipeline to identify opportunities to improve demand generation and revenue outcomes
- Build and maintain dashboards for GTM metrics including campaign ROI, cost per lead, customer acquisition cost, funnel conversion, pipeline by source, and attribution
- Translate performance data into actionable recommendations with Marketing and Revenue leadership
- Support GTM planning and forecasting by establishing targets, monitoring performance, and improving pipeline predictability
- Optimize and maintain the marketing technology stack, including CRM, marketing automation, analytics, and intent platforms
- Improve data quality, system integrations, audience segmentation, and reporting infrastructure
- Support evaluation and implementation of GTM technology, automation, and AI initiatives
- Establish governance for campaign tracking, lead data, consent management, and system usage
- Identify GTM lifecycle inefficiencies and design scalable, repeatable solutions
- Improve campaign planning, lead capture, scoring, routing, nurturing, attribution, sales handoffs, and operations handoffs
- Standardize GTM workflows, documentation, taxonomy, and campaign governance
- Drive adoption of GTM operations best practices across regional and functional teams
- Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams
- Support audience segmentation, campaign strategy, pipeline-generation goals, budget allocation, and marketing capacity planning
- Define lead stages, qualification criteria, routing rules, SLAs, and feedback loops
- Prepare leadership reporting and presentations communicating marketing performance, risks, priorities, and recommended actions
Requirements:
- 4-7 years of professional experience in Marketing Operations or GTM Operations at a startup or technology company
- Strong analytical and problem-solving skills with the ability to translate data into operational improvements
- Strong communication skills and the ability to synthesize complex information into clear insights for stakeholders
- Proficiency with marketing tools (e.g. Inflection or Marketo) and CRM platforms (e.g. Salesforce or HubSpot)
- Proficiency with SQL, data visualization tools (e.g., Looker or Tableau), and building reporting dashboards
- Highly organized and able to manage multiple initiatives simultaneously
- Comfortable operating in a fast-paced, high-growth environment where processes are evolving
- Strong collaborator who enjoys working cross-functionally with Sales, Marketing, Finance, and Product teams
Benefits:
- Flexible Time Off – Take the time you need to recharge.
- Parental Leave – Support for growing families.
- Health and Dental Insurance – Where applicable, to cover you and your loved ones.
- Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.
- Equity
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