Senior Manager, Digital Campaign
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Job Description
Digital campaign manager driving FICO Scores awareness among mortgage and government audiences. Leading paid media execution, budgets, agencies, and performance optimization for FICO’s analytics software business.
Responsibilities:
- Own end-to-end execution of integrated digital campaigns supporting mortgage, auto, and government relations teams
- Support development of comprehensive media plans, including ad placements, targeting tactics, and platform recommendations
- Lead cross-functional collaboration and manage campaign execution, timelines, and accountability
- Serve as primary contact for digital agencies and media partners
- Oversee contracts, creative development, ad trafficking, and performance tracking
- Provide campaign performance, timeline, budget, and deliverable updates
- Communicate meeting notes, briefings, and status updates
- Monitor social feeds for campaign performance, comments, and engagement
- Submit creative requests and develop ads and creatives with agency and internal design teams
- Track and reconcile ad spend and address invoicing questions or adjustments
- Manage campaign budgets and invoices, forecasting accurately and adhering to spend targets
- Implement tracking frameworks and analyze campaign performance across platforms
- Deliver insights to optimize reach, engagement, and ROI
- Extend paid media strategy to TV, podcasts, newsletters, and industry publications
- Report campaign progress and insights to leadership and cross-functional teams
Requirements:
- 5–7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram
- Experience preferably in B2B SaaS or public sector
- Strong grasp of campaign strategy, audience targeting, A/B testing, and ROAS optimization
- Proven success managing large-scale projects, budgets, and cross-functional teams
- Strong organizational and time-management skills
- Experience with LinkedIn Campaign Manager, Meta Ads, Google Ads, and DV 360
- Skilled in ad trafficking, Google Tag Manager, and campaign measurement
- Strong analytical mindset and performance optimization experience
- Excellent verbal, written, and presentation skills
- Highly organized, detail-oriented, accountable, and self-starting
- Familiarity with Looker is a bonus
- Experience buying media on TV, podcasts, and programmatic vendors is a bonus
Benefits:
- Inclusive culture reflecting FICO’s core values
- Professional development and valuable learning experiences
- Competitive compensation, benefits, and rewards programs
- Work/life balance
- Employee resource groups
- Social events promoting interaction and camaraderie
- Support to develop skills and grow your career
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