Digital Marketing Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Digital Marketing Strategist driving paid, organic, email, social, and partner growth for Herewith’s caregiving platform. Connecting channel analytics to budgets, SEO, campaigns, and measurable acquisition.
Responsibilities:
- Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels
- Deliver monthly performance reports covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel
- Partner with engineering to build dashboards tracking the customer lifecycle from first touch through booking and repeat use
- Recommend monthly and quarterly budget allocation based on channel performance
- Evaluate new spend opportunities, including partner newsletter placements and sponsorships
- Maintain a record of marketing spend and results to build historical benchmarks
- Balance family and helper acquisition to maintain a healthy marketplace supply-demand ratio
- Own technical SEO strategy, including site audits, page prioritization, and optimization briefs
- Use Google Analytics, Google Search Console, and SEMrush to identify pages to optimize and build
- Collaborate on seasonal campaign plans aligned with family care decisions
- Turn performance analytics into actionable content direction across web, blog, social, and email
- Oversee email marketing strategy, deliverability, and engagement
- Measure and report on healthcare partner campaigns
- Build acquisition reporting showing partners the reach and results of co-marketing efforts
- Report to the Content Lead and collaborate with content, sales, design, engineering, and leadership
Requirements:
- 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics
- Direct ownership of channel budgets and spend recommendations
- Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions
- Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads
- Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization
- Ability to translate data into clear briefs that writers and designers can act on
- Strong written and verbal communication with both technical and non-technical stakeholders
- Experience in two-sided marketplaces, healthcare or healthcare technology, senior care, home care or caregiving services, consumer subscription or on-demand services, or B2B and SaaS marketing is strongly preferred
- SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus
- Familiarity with email platforms such as Klaviyo is a plus
Benefits:
- Comprehensive health benefits with paid time off
- Remote work environment
- Opportunity to build Herewith's growth and performance function from the ground up
- Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners
- Collaborative, mission-driven team environment
Similar Jobs
Social Media and Content Coordinator – Digital Marketing Specialist
Social media and digital marketing specialist creating content, managing campaigns, and optimizing websites. Supporting Access Offshoring’s mission to connect US and Australian businesses with Philippine offshore talent.
Senior Digital Marketer – E-commerce Focus
Senior Digital Marketer scaling e-commerce brands through Meta Ads, Google Ads, and Shopify. Optimizing funnels, creatives, CRO, and ROI for Newgenmax’s expanding eCommerce agency.
Senior Digital Marketing Specialist
Senior Digital Marketing Specialist leading CRM, email lifecycle, and marketing operations for Valtech, an experience innovation company. Driving campaigns, automation, analytics, and client marketing transformation.
Digital Marketing Manager
Digital Marketing Manager scaling paid media for Mitratech’s Workforce Compliance and HR software portfolio. Driving AI-enabled campaigns, attribution, and pipeline growth across the full funnel.
Global Segments Digital Marketing Specialist
ABB digital marketing specialist leading segment strategies, SEO, SEM, and CX initiatives. Driving market share growth across Smart Buildings and Smart Power electrification portfolios.
Digital Marketing Specialist – Formazione 1-to-1
Digital marketing specialist teaching personalized 1-to-1 lessons through LeTueLezioni. Covering paid campaigns, social media, SEO, content marketing, and performance analytics.
Business Developer – Digital Marketing
Business Developer growing HUP Network’s affiliate performance advertising partnerships across Europe. Building pipelines, negotiating deals, and onboarding advertisers, publishers, agencies, and traffic partners.
Online Marketing Manager
Online Marketing Manager growing NAIRON’s AI voice communication solutions through digital campaigns, content, and lead generation. Managing automation, CRM, and sales collaboration from Greece.
Account Manager – Online Marketing
Account Manager coordinating client communication, projects, and workflows for automadeit, a German social media performance marketing agency. Supporting media buying, funnels, copywriting, and customer growth.
Practicante de Marketing Digital
Paid digital marketing internship at Power Digital, an AI-native growth firm helping brands achieve measurable outcomes. Supporting paid advertising strategies, reporting, and client work.
Digital Marketing Intern
Digital Marketing Intern supporting campaigns, social media, email, and analytics for Abhyaz, an engineering project and e-learning platform. Building marketing skills through mentored real-time projects.
Digital Marketing Tutor
Digital Marketing Tutor teaching social media, SEO, advertising, and content marketing. Remote, flexible tutoring for learners developing practical digital marketing skills.
Digital Marketing Intern
Digital Marketing Intern supporting social media, content, SEO, and campaigns. HOPn UG delivers IT, consulting, e-learning, and event-management solutions.
Mandatory Internship in Digital Marketing and Content Design
Pflichtpraktikum im digitalen Marketing und Content Design bei digitalagenten, spezialisiert auf digitales Marketing. Erstellung von Content, Social-Media-Kampagnen, SEO-Texten und Marketing-Visuals.
Digital Marketing Coordinator
Digital Marketing Coordinator supporting Atlas Real Estate’s marketing ecosystem across campaigns, CRM, content, design, and automation. Remote Philippines role with Australian partners.
Junior Digital Marketing and Social Media Analyst
Analista júnior apoiando marketing digital e redes sociais da empresa. Criando conteúdos para LinkedIn e Instagram e acompanhando métricas em formato remoto.
Working Student – Digital Marketing, Content Creation
Werkstudent:in für Digitalmarketing und Content-Aufbau bei incupresa, das profitable Unternehmen von Grund auf aufbaut. Erstellung von Social-Content, Präsentationen und konvertierenden WordPress-Landingpages.
Digital Marketing Coordinator
Digital Marketing Coordinator analyzing campaigns and leading client reporting for Track’s vacation-rental SaaS platform. Coordinating marketing execution, renewals, and performance improvements.
Digital Marketing Specialist
Digital Marketing Specialist optimizing paid media campaigns across social, display, video, CTV, and programmatic channels. Driving measurable customer engagement and campaign performance for Best Buy Canada.
Digital Marketing Specialist, Shopify Specialist
Digital marketing specialist managing Shopify, CRO, SEO, Klaviyo, and digital campaigns. Growing online revenue for an Australian lifestyle and retail business.