Senior Market Research Analyst
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Job Description
Nielsen market research analyst managing US survey panels, vendor performance, mailing, payouts, and data reconciliation. Leveraging AI to automate analysis and support media insights.
Responsibilities:
- Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels
- Troubleshoot traffic drops and geographical mix-ups in real time
- Detect, investigate, and resolve daily data discrepancies
- Generate insights, post-release reports, and performance dashboards for internal leadership and external partners
- Oversee timelines across panel, mailing, and data-delivery milestones
- Communicate production risks to downstream teams and execute contingency plans
- Set up mailings and payouts
- Generate mailing address files and coordinate distribution schedules
- Ensure on-time delivery across mail teams
- Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against actual performance and valid respondent data
- Identify opportunities to streamline workflows and leverage modern AI tools for enhanced data analysis and task automation
- Bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility under tight deadlines
Requirements:
- Bachelor’s degree in Marketing, Market Research, or a related field
- 4+ years of experience in media research or digital marketing/advertising
- Proven experience with digital sampling and online research panels, including sourcing, panel management, feasibility, targeting, and fieldwork
- Proficiency in Google Workspace or MS Office Suite
- Experience leveraging AI tools for data analysis, automation, and efficiency
- Advanced oral and written English communication skills
- Familiarity with US geography, retail industry dynamics, and the media landscape
- Strong logical analysis, attention to detail, and time management
- Ability to manage changing priorities under tight deadlines
Benefits:
- Employees can work remotely
- Equal opportunities and a diverse and inclusive workplace
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