Senior SEO Manager
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Job Description
Senior SEO Manager driving SEO strategy for appflame’s LGBTQI+ dating app Taimi. Responsible for improving website performance, optimizing content, and increasing organic search visibility.
Responsibilities:
- Conducts in-depth technical SEO audits: crawling, indexing, site speed, mobile usability, structured data.
- Performs keyword research, cluster mapping and content topic research.
- Creates SEO briefs for copywriters based on topical, keywords and SERP analysis.
- Conducts site evaluations on demands: media, competitors, link placement sites etc.
- Reviews competitor site profiles for competitor intelligence, insights, and opportunities.
- Assigns tasks to web developers for site adjustments and setting - Develop link-building strategy in coordination with Linkbuilder and define anchor texts.
- Sets up tasks for link building.
- Plans site structure for new and ongoing site projects - Internal linking strategy.
- Maintains company’s Google Business Profiles.
- Conducts ad-hoc SEO research on demand.
- Monitor and analyse Google Search Console, Google Analytics 4, and third-party tools (e.g., Ahrefs, Screaming Frog, SE Ranking, etc.)
- Contribute to SEO documentation, SOPs, and knowledge sharing.
- Creates SEO reports to share with team and department.
- Monitors key Google updates and keeps the team informed about upcoming changes, plans, risks.
- Define and develop the overall SEO strategy for the product, identifying growth opportunities and prioritizing initiatives that drive organic traffic and conversions.
- Support initiatives aimed at improving the product’s visibility in LLM-based systems and generative search environments in collaboration with PR and community teams.
- Work closely with the Content team to plan and prioritize SEO-driven content initiatives.
- This role has the potential to evolve into a leadership position as the SEO direction scales.
Requirements:
- 3-5 years in SEO.
- Proficiency in English (B1 and higher).
- Advanced understanding of SEO and SEM principles.
- Intermediate-advanced project management skills.
- Experience with sustainable, white-hat SEO approaches focused on long-term website growth.
- Digital tools: email and writing (Google Workspace), SEO tools (Semrush, Ahrefs, SE Ranking, MOZ, Surfer, other), project management tools (Jira), data and analytics tools (Bing Console, Google Search Console etc.), Google Ads, HTML.
- Will be an advantage: Appropriate SEO certification.
- Knowledge of Wordpress.
- Knowledge of ChatGPT/Generative Search Experience.
Benefits:
- Involvement in the development of Ukrainian products that compete with the world's best market players.
- The opportunity to implement your ideas rather than being a cog in the system.
- Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
- Be around like-minded people who work on results.
- Work with the global market and a huge audience.
- Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
- Well-established processes and great opportunities to growth within the company.
- Transparent evaluation of work based on personal performance indicators.
- Great benefits package and fair compensation.
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