SEO Specialist
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Job Description
SEO Specialist responsible for on-page and off-page strategies for US clients. Collaborating with teams to improve rankings, drive traffic, and maximize growth.
Responsibilities:
- Conduct in-depth keyword research aligned with business goals
- Optimize website pages (meta titles, descriptions, headers, internal linking, schema, etc.)
- Perform content audits and recommend updates for SEO performance
- Improve site structure, crawlability, and user experience
- Collaborate with content writers to ensure SEO best practices
- Monitor and improve Core Web Vitals and page performance
- Implement technical SEO fixes (redirects, canonical tags, indexing issues, etc.)
- Develop and execute white-hat link-building strategies
- Conduct backlink audits and competitor analysis
- Perform outreach campaigns for high-quality backlinks
- Manage local citations and directory submissions (if applicable)
- Monitor domain authority and backlink profile health
- Identify partnership and PR link opportunities
- Develop SEO-driven content calendar
- Create content briefs for blog & category pages
- Identify keyword gaps & competitor opportunities
- Build topical authority within niche
- Conduct comprehensive technical audits
- Improve site speed & Core Web Vitals
- Optimize crawlability, indexing & internal linking
- Manage XML sitemaps, robots.txt & canonical tags
- Resolve duplicate content and pagination issues (eCommerce-specific)
- Track KPIs: organic traffic, rankings, conversions & revenue
- Provide monthly performance reports
- Use insights to refine SEO strategy
Requirements:
- 2–4+ years of proven SEO experience (US market experience preferred)
- Strong understanding of Google ranking factors and algorithm updates
- Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
- Solid knowledge of technical SEO fundamentals
- Ability to analyze data and translate insights into action plans
- Experience with WordPress, Shopify, or other CMS platforms
- Strong communication and reporting skills
- Nice to Have: Experience in competitive US industries, Basic HTML/CSS knowledge, Experience with content strategy and topical authority building, Understanding of CRO principles
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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